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Brandwidth On Demand

The mediascape keeps changing. Are YOU keeping up? The "Brandwidth Era" means mastery of more valid distribution platforms for branded audio content. In each 15-minute episode the best in the business share insider tips, tools and trade craft secrets to success now and in the future. Co-hosted by Media Strategist and 2nd-generation broadcaster David Martin and recovering radio programmer, manager Kipper McGee, who also authored the book "Brandwidth: How Big Broadcasting is Missing the Mediamorphosis".
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Jan 23, 2017

From a kid who would do almost ANYthing to get on the air calling local DJ’s, and started developing his ‘act’ doing humorous PA announcements in grade school, Seattle-based FITZ shares the story of how he got his start, and the steps that lead to his nationally syndicated morning show, distributed by the SBG radio networks.

Fitz shares some of the biggest mis-conceptions of those who THINK they’d like to be syndicated, but aren’t ‘there’ yet?   He also tells us his definition of “B.Y.O.B.” and shows why winning talent will do it!

He offers some solid tips for PD’s & GM’s on the care & feeding of an established air talent and what HE looks from a good program director or manager.  Fitz also explains the special ‘adventures’ of having so many DIFFERENT PD's at once, carrying his show on their stations!

Complete show notes, including BONUS CONTENT and the EXPANDED PLAY of this interview are available at:

www.brandwidthondemand.com

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