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Brandwidth On Demand

The mediascape keeps changing. Are YOU keeping up? The "Brandwidth Era" means mastery of more valid distribution platforms for branded audio content. In each 15-minute episode the best in the business share insider tips, tools and trade craft secrets to success now and in the future. Co-hosted by Media Strategist and 2nd-generation broadcaster David Martin and recovering radio programmer, manager Kipper McGee, who also authored the book "Brandwidth: How Big Broadcasting is Missing the Mediamorphosis".
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Aug 21, 2017

When thinking about smart programming minds, one name that often comes up is GEO COOK.

Noted as one of the top pro’s in urban radio, he’s served as PD and Brand Manager for leading urban stations from Charleston to DC, from Pittsburgh to Dallas, where he’s been leading the legendary K104 brand since 2010.  He later added OM duties for sister station Smooth 105.7.

George also guided advisory firms like Geometric Media Consulting, the Media Sales Institute and Atlanta’s Hampton Agency.  In each case, the proof is in the results.

In this episode, he divulges how he directed K104 into the authentic, real-time relevant hip hop brand that continueds to be beloved by its listeners and fans in the DALLAS Metroplex.

He also shares his recipe for helping a heritage winner become even more dominant in its position by creating the most engaging content and listener experience possible at every touch pointS

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