Brandwidth On Demand

The mediascape keeps changing. Are YOU keeping up? The "Brandwidth Era" means mastery of more valid distribution platforms for branded audio content. In each 15-minute episode the best in the business share insider tips, tools and trade craft secrets to success now and in the future. Co-hosted by Media Strategist and 2nd-generation broadcaster David Martin and recovering radio programmer, manager Kipper McGee, who also authored the book "Brandwidth: How Big Broadcasting is Missing the Mediamorphosis".
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Brandwidth On Demand




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Now displaying: 2016
Dec 17, 2016

If you agree that winning radio starts with having the right people on the team, you’ll DEFINITELY want to hear what NRG Media COO Chuck Ducoty has to say.  Especially as he DEFINES what it takes to BE one of the ‘right people’!

We also explore Chuck’s views on what worked so well, we as an industry stopped doing it.  His insights may surprise you!

Complete show notes, including BONUS CONTENT and the EXPANDED PLAY of this interview are available at:

Dec 11, 2016

If you haven’t encountered the influence Valerie Geller on the changing mediascape, you’re in for a treat!   If you HAVE had the chance to see her, or the great good fortune of working with her one-on-one, this episode will serve as a GREAT ‘booster shot’ for YOU to Create Powerful Radio.

In this episode, Valerie reveals the three building blocks of Powerful Radio, and offers examples that YOU can put to work immediately to gain competitive advantage. 

Complete show notes, including BONUS CONTENT and  the EXPANDED PLAY of this interview are available at

Dec 5, 2016


Steve Goldstein has done it all. Radio stations, networks, co-founder and programming chief for one of America’s most highly-regarded groups. 

Now, as founder and CEO of Amplifi media, Steve is focusing his experience and skills on podcasting and other evolving consumer options.

In this episode, Steve shares tremendous insights on what ‘living in the future’ means to media people who want to win TODAY, and secure their relevance tomorrow.

Complete show notes, including BONUS CONTENT and  the EXPANDED PLAY of this interview are available at

Nov 28, 2016

What EVERY Radio Station Can Learn

From COUNTRY Leaders

Ever wonder why the leading Country station in your market is kicking butt over your station's TSL?

Mike O'Malley has programmed a variety of formats in highly competitive markets including New York city before teaming with Jaye Albright to create the firm now known as Albright, O'Malley and Brenner.


In this episode Mike shares observations on the state of radio today, and what separates winning stations and hosts from the 'also rans'.

He also offers insights on things he knows NOW, that he wishes he'd known 'THEN".


Complete show notes, including BONUS CONTENT and the EXPANDED PLAY of this interview available at


Nov 20, 2016

Brilliance At The Basics

Heidi Harris hasn’t done it all ─ but she’s done a LOT! 

Singer, Author, TV Host and frequent guest on MSNBC, CNN, FOX News Channel and CSPAN, she’s also the first woman to lead a morning drive show in Los Angeles, and now is back home in her native Las Vegas, heading mornings at CBS News-Talk leader KXNT.

In this episode, Heidi shares her secrets to longevity with an emphasis on the basic skills many people try to shortcut ─ and explains why they do so at their own peril.

Complete show notes, including BONUS CONTENT and  the EXPANDED PLAY of this interview are available at


Nov 14, 2016

OWNING Your Local Market

There's a difference between doing local radio and OWNING your local market. Just look at the Nielsens for any rated market and you'll see what we mean.

Dave Ryan has OWNED the Twin Cities market for longer than any other host in the history of the legendary KDWB brand.

In this episode he pulls back the curtain to reveal his tips for embracing, reflecting and leading a radio market, plus he offers killer advice for your next job interview --whether you're the candidate or hiring agent.  (The Untold Story of his interview for KDWB is in the 'Expanded Play", in the show notes 

Complete show notes, including BONUS CONTENT and  the Untold Story of HIS interview for KDWB is in the EXPANDED PLAY of this interview at:





Nov 7, 2016

Ever wonder:


How to PLAN your career path -- and then MAKE IT HAPPEN?

How to create an environment where staff will walk through walls for you?

Entercom SVP/Programming BRIAN KELLY shares some great insights, including how to get the attention of a prospective PD or Manager!

Complete show notes, including BONUS CONTENT and EXPANDED PLAY of this interview

Oct 30, 2016

Johnjay and Rich are considered one of the hottest morning shows today, syndicated in top-tier markets around the country.

Both Johnjay Van Es and Rich Berra agrees that that they wanted to be on the radio their entire lives.

Now, the Johnjay and Rich show is described as a non-stop blend of pop culture, music news and events, and relationship advice featuring appearances by a wide range of music artists, newsmakers and celebrities. The show is a special brand of "reality radio," with listeners engaged and interacting with the crew from morning to night via every form of social media - Instagram, Snapchat, Twitter, Facebook, email and texts. They also and shoot video of their first break every day for “JJR-TV”.

They share the biggest surprise since the national rollout of your show as well as mis-conceptions of those who would like to be syndicated -- and what they each know NOW that they WISH they had know 'then'!

Complete show notes and bonus links at

Oct 23, 2016

Tables are turned, as Chicago rock radio pioneer BOBBY SKAFISH (WXRT, WLUP, WDRV), noted for his mad interviewing chops answers questions about scoring the big names, tips for prepping and ways to make sure your interviews 'live beyond the air".  One example is his new book, "We Have Company: Four Decades of Rock and Roll Encounters".

Complete show notes and bonus links at

Oct 15, 2016

Futuri Media's Founder/CEO Daniel Anstandig offers tremendous insights on how broadcasters can harness the power of technology for content and operations, and shares some very practical insights on things YOU should look for in your next situation ─ BEFORE accepting it!

Complete show notes and bonus links at

Oct 9, 2016

Consultant Fred Jacobs shares great insights on what it will take for radio people to remain relevant in the evolving mediascape, and points out some things that worked so well radio stopped doing them!

Check out the 'Exanded Play" for the ONE THING he believes all broadcasters could be doing NOW to instantly improve our performance.

Complete show notes and bonus links at

Oct 2, 2016

What's next for radio?

Is PPM a good thing, and does radio REALLY understand it?

What advantages does radio have, IF utilized?

Researcher, futurist, and radio vet John Parikhal is best perhaps best known in radio circles as president of Joint Communications, an international media consulting firm that sports an impressive client roster.  

His notable efforts have helped clients increase market share through strategic focus on customer demands, satisfying customer needs and leading client growth through innovation, fresh thinking, targeted marketing concepts and media trend watching.

Complete show notes at

Sep 23, 2016

America's "Digital Goddess" Kim Komando shares how her local 3-hour weekend show has grown into a multi-media empire including daily, weekly and special radio programs, TV and an online operation that just won't quit.

She also offers great advice for skills broadcasters will need BEYOND just being great on the air to stay vital and indispensable in coming years.  

Complete show notes at

Sep 15, 2016

What survival skills does ANY air talent need to remain relevant?  Talent Coach TRACY JOHNSON joins hosts David Martin and Kipper McGee to shed some light on trends he sees as critical for ALL pro's involved in performance.  He also offers tremendous advice for your next job interview! Complete show notes at

Aug 31, 2016

Hosts Dave Martin and Kipper McGee get insights from Seattle morning treasure BJ Shea (KISW-FM) on his view of personality radio as a performance art. He also shares tips for PD's on the 'care & feeding' of established air talent and offers great advice for those whose dreams exceed current budgets!  Complete show notes at

Aug 23, 2016

A unique insider's guide exploring the skills and savvy needed for media people to succeed in the fast-moving Mediascape.

Top PD's, on-air hosts, and media thought leaders join hosts David Martin and Kipper McGee to offer tips, tools and trade craft secrets to leading innovation in radio, audio and other media platforms.

Complete show notes at