Brandwidth On Demand

The mediascape keeps changing. Are YOU keeping up? The "Brandwidth Era" means mastery of more valid distribution platforms for branded audio content. In each 15-minute episode the best in the business share insider tips, tools and trade craft secrets to success now and in the future. Co-hosted by Media Strategist and 2nd-generation broadcaster David Martin and recovering radio programmer, manager Kipper McGee, who also authored the book "Brandwidth: How Big Broadcasting is Missing the Mediamorphosis".
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Brandwidth On Demand



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Now displaying: November, 2016
Nov 28, 2016

What EVERY Radio Station Can Learn

From COUNTRY Leaders

Ever wonder why the leading Country station in your market is kicking butt over your station's TSL?

Mike O'Malley has programmed a variety of formats in highly competitive markets including New York city before teaming with Jaye Albright to create the firm now known as Albright, O'Malley and Brenner.


In this episode Mike shares observations on the state of radio today, and what separates winning stations and hosts from the 'also rans'.

He also offers insights on things he knows NOW, that he wishes he'd known 'THEN".


Complete show notes, including BONUS CONTENT and the EXPANDED PLAY of this interview available at


Nov 20, 2016

Brilliance At The Basics

Heidi Harris hasn’t done it all ─ but she’s done a LOT! 

Singer, Author, TV Host and frequent guest on MSNBC, CNN, FOX News Channel and CSPAN, she’s also the first woman to lead a morning drive show in Los Angeles, and now is back home in her native Las Vegas, heading mornings at CBS News-Talk leader KXNT.

In this episode, Heidi shares her secrets to longevity with an emphasis on the basic skills many people try to shortcut ─ and explains why they do so at their own peril.

Complete show notes, including BONUS CONTENT and  the EXPANDED PLAY of this interview are available at


Nov 14, 2016

OWNING Your Local Market

There's a difference between doing local radio and OWNING your local market. Just look at the Nielsens for any rated market and you'll see what we mean.

Dave Ryan has OWNED the Twin Cities market for longer than any other host in the history of the legendary KDWB brand.

In this episode he pulls back the curtain to reveal his tips for embracing, reflecting and leading a radio market, plus he offers killer advice for your next job interview --whether you're the candidate or hiring agent.  (The Untold Story of his interview for KDWB is in the 'Expanded Play", in the show notes 

Complete show notes, including BONUS CONTENT and  the Untold Story of HIS interview for KDWB is in the EXPANDED PLAY of this interview at:





Nov 7, 2016

Ever wonder:


How to PLAN your career path -- and then MAKE IT HAPPEN?

How to create an environment where staff will walk through walls for you?

Entercom SVP/Programming BRIAN KELLY shares some great insights, including how to get the attention of a prospective PD or Manager!

Complete show notes, including BONUS CONTENT and EXPANDED PLAY of this interview