Brandwidth On Demand

The mediascape keeps changing. Are YOU keeping up? The "Brandwidth Era" means mastery of more valid distribution platforms for branded audio content. In each 15-minute episode the best in the business share insider tips, tools and trade craft secrets to success now and in the future. Co-hosted by Media Strategist and 2nd-generation broadcaster David Martin and recovering radio programmer, manager Kipper McGee, who also authored the book "Brandwidth: How Big Broadcasting is Missing the Mediamorphosis".
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Brandwidth On Demand



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Now displaying: 2017
Apr 12, 2017

There are some who say radio can be hell, but it’s a dry heat! No question, our industry continues to evolve in ways foreign to many people.  

However, there are any number of clues as to ways in which things are likely to move, and importantly, ways in which YOU can prepare to success.

In this episode, we’ve compiled some of the best CAREER ADVICE from top radio performers, managers, and media thought leaders to help you sharpen your career survival skills.  Experts like:

Kim Komando - America’s Digital Goddess,  Founder, CEO & Host: WestStar Multimedia Entertainment, Inc.

Dave Smiley - Morning Host, WZPL/Indianapolis

Chuck DuCoty - COO, NRG Media

Valerie Geller - President, Geller Media International

Fitz - National Country Morning Host, Sun Broadcast Group

Paige Nienaber - Evil Genius, CPR Radio Promotions & Consulting

Steve Goldstein - Founder and CEO, Amplify Media

Tom Webster - VP Strategy and Marketing at Edison Research

Nick Michaels - National Voiceover Artist and host: The Deep End with Nick Michaels

Zach Sang - National CHR Host: Zach Sang and the Gang, Westwood One Radio

Tommy Sablan - Hall of Fame producer: Jeff and the Showgram, KYXY/San Diego

Complete show notes, plus a special BONUS CHEAT SHEET
"17 Tips for Career Success in 2017" when you subscribe
 to the newsletter at:

Brandwidth On Demand Show Notes

Apr 1, 2017

TOMMY SABLAN has been on top of the San Diego morning show heap forever ─ both on TV and radio.   He’s perhaps most widely know as the ‘producer’s producer’ of the famous Jeff & Jer Showgram in San Diego.  There, his contributions to an uber-talented team have lead the ratings as the show has moved from station to station, time and again.  Now, Jer has retired from radio and the show continues as Jeff and the Showgram, and Tommy reveals how he orchestrated the evolution without missing a beat! 

Tommy is the first-ever producer to be named to Radio’s Hall of Fame.

In this episode, Tommy shares ways ANY station or show can dominate in their market, larger or small. He also offers insights on doing the impossible: helping a show move from station to station, while GROWING the audience each time. 

Complete show notes, plus BONUS CONTENT including real life examples of Tommy's exploits when you subscribe to the newsletter at:

Brandwidth On Demand Show Notes

Mar 24, 2017

No question, we all get barraged by marketing messages daily.

Nick Michaels has cracked the code on making messages stand out and reveals his secrets in this episode of “Brandwidth On Demand”.

His mantra, “in an over-communicated world, a whisper can become a SCREAM” is a strong starting point...part of it.  But gaining a true understanding of your target audience, then speaking to them IN THEIR LANGUAGE are the steps that Nick sees as most important, and typically overlooked.  Simple, but not easy.

In this episode, Nick provides real-world examples that you can put to work TODAY.

Complete show notes, plus BONUS CONTENT including real life examples of how Nick's contributions lead Kipper to dethrone the longtime market leader are available when you subscribe to the newsletter at:

Brandwidth On Demand Show Notes

Mar 15, 2017

If you look up Paige Nienabor in the Encyclopedia of Radio Promotions, you’ll see his picture.  Largely because he WROTE that book among several others! 

After groundbreaking stints at stations in Portland, Minneapolis, Charlotte and San Francisco, for the past 20 years he’s been consulting stations around the world on Marketing and Promotions.

Paige is the go-to person for hundreds of AE’s and Programmers who need ideas FAST -- and has created contests and campaigns that have made hundreds of thousands of dollars and gotten media attention worldwide.

In this episode, Paige shares some of  his favorite stunts and the results created. He also reveals where he gets inspiration for some of his wackiest concepts and offers great tips for people who are short on two things: TIME and BUDGET!

Complete show notes, including BONUS CONTENT including the famous KCBQ Last Contest Montage and the EXPANDED PLAY of this interview are available at:

Feb 20, 2017

If you’re wondering where radio’s future superstars will come from, here’s a hint: ZACH SANG!

At a time when most of his contemporaries were choosing other creative outlets to express their talents, Zach believed in radio ─ but with a twist!

Like many of his friends, Zach found an out-of-touch medium targeted more for his parents than his generation. Nonetheless, he got ‘bit by the radio bug’ but decided to create an entirely different take on what ‘his generation’ of radio could be.  Now he’s one of the youngest broadcasters ever to head his own network radio show, the pop culture show Zach Sang and the Gang on the Westwood One Radio Networks.

Brandwidth on Demand is proud to welcome ZACH SANG!

Complete show notes, including BONUS CONTENT and the EXPANDED PLAY of this interview are available at:

Feb 12, 2017

Gabe Hobbs is a longtime award-winning radio leader, specializing in spoken word formats for the past 20-plus years.

As SVP Programming for Clear Channel Broadcasting, he oversaw 275 News, Talk and Sports stations, and served as in-house advisor to Premiere Radio Networks, where he worked with names you’ll know ranging from Rush Limbaugh and Glenn Beck, to Dr. Laura, Bob Costas and even the President of the United States, Donald Trump!  Now he heads Gabe Hobbs Media, featuring an impressive roster of top broadcast talent.

In this episode, he reveals common threads to all of his successes, and offers tips you can implement immediately.

Gabe also shares insights on the 2017 Talk Show Boot Camp in Atlanta, and shares tips that radio people of ANY format should be paying attention to moving forward

Complete show notes, including BONUS CONTENT and the EXPANDED PLAY of this interview are available at:

Feb 6, 2017


Tom Webster is Vice President of Strategy for Edison Research, perhaps best known as the sole providers of exit polling data during US elections for all the major news networks, and radio’s benchmark INFINITE DIAL STUDY, America’s longest running research series on digital media consumption.

This widely-cited study, along with others including The Social HabitTwitter Users in America, Moms and Media, The Mobile Commerce Revolution and Sharing the Road, the Changing In-Car Audio Space are frequently quoted for their spot-on accuracy and clearly focused analysis.

He is also a popular keynote speaker on data and consumer insights and writes about all of these topics at and on Twitter at @Webby2001.

During this visit, Tom shares what the INFINITE DIAL can mean for all of us, shares observations on what media can learn from the recent election cycle, and points out one thing that worked so well radio STOPPED doing it!

Complete show notes, including BONUS CONTENT and the EXPANDED PLAY of this interview are available at:

Jan 23, 2017

From a kid who would do almost ANYthing to get on the air calling local DJ’s, and started developing his ‘act’ doing humorous PA announcements in grade school, Seattle-based FITZ shares the story of how he got his start, and the steps that lead to his nationally syndicated morning show, distributed by the SBG radio networks.

Fitz shares some of the biggest mis-conceptions of those who THINK they’d like to be syndicated, but aren’t ‘there’ yet?   He also tells us his definition of “B.Y.O.B.” and shows why winning talent will do it!

He offers some solid tips for PD’s & GM’s on the care & feeding of an established air talent and what HE looks from a good program director or manager.  Fitz also explains the special ‘adventures’ of having so many DIFFERENT PD's at once, carrying his show on their stations!

Complete show notes, including BONUS CONTENT and the EXPANDED PLAY of this interview are available at:

Jan 15, 2017

When it comes to top-rated morning shows, most managers will agree that it takes a little bit of ‘crazy’ to create the chemistry, commitment and contageous enthusiasm that keeps a show at the top of the ratings.

Few local hosts exemplify this trait ─ and the crucial contol to keep on target more than DAVE SMILEY, captian of the “Smiley in the Morning Show” at Indianapolis CHR mainstay WZPL.

Dave also shares some power tips on 'things he knows NOW he wishes he'd known THEN'!

Complete show notes, including BONUS CONTENT and the EXPANDED PLAY of this interview are available at:

Jan 4, 2017


Complete show notes, including BONUS CONTENT and the EXPANDED PLAY of this interview are available at: