Brandwidth On Demand

The mediascape keeps changing. Are YOU keeping up? The "Brandwidth Era" means mastery of more valid distribution platforms for branded audio content. In each 15-minute episode the best in the business share insider tips, tools and trade craft secrets to success now and in the future. Co-hosted by Media Strategist and 2nd-generation broadcaster David Martin and recovering radio programmer, manager Kipper McGee, who also authored the book "Brandwidth: How Big Broadcasting is Missing the Mediamorphosis".
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Brandwidth On Demand



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Now displaying: April, 2017
Apr 26, 2017

Okay, so you have a radio station.  Where ELSE should you be engaging with current and potential listeners to get their attention TODAY?  Smart broadcaster know thier best advertisers by name, but what about their most valuable listeners?

In this episode, you’ll get the inside scoop on the POWER OF P1’s…and the best ways to earn their loyalty, from someone who has studied them like few others.  Andrew Curran is President and COO of DMR/Interactive, who is also in demand as a frequent panelist and presenter at broadcast events, including CRS, RAIN, Morning Show Boot Camp and the WorldWide Radio Summit.

Andrew also shares practical ideas for how you can enhance listener engagement by using info you already have, to better understand WHO and WHERE your listeners are ─ and what REALLY interests them.  All without breaking your budget!

His insights and experiences, tips and insights will help you understand how to WIN by working smarter, not harder - whether you’re in PPM, diary or even an unrated market.

Complete show notes, plus a special BONUS CHEAT SHEET
"17 Tips for Career Success in 2017" when you subscribe
 to the newsletter at:

Brandwidth On Demand Show Notes

Apr 12, 2017

There are some who say radio can be hell, but it’s a dry heat! No question, our industry continues to evolve in ways foreign to many people.  

However, there are any number of clues as to ways in which things are likely to move, and importantly, ways in which YOU can prepare to success.

In this episode, we’ve compiled some of the best CAREER ADVICE from top radio performers, managers, and media thought leaders to help you sharpen your career survival skills.  Experts like:

Kim Komando - America’s Digital Goddess,  Founder, CEO & Host: WestStar Multimedia Entertainment, Inc.

Dave Smiley - Morning Host, WZPL/Indianapolis

Chuck DuCoty - COO, NRG Media

Valerie Geller - President, Geller Media International

Fitz - National Country Morning Host, Sun Broadcast Group

Paige Nienaber - Evil Genius, CPR Radio Promotions & Consulting

Steve Goldstein - Founder and CEO, Amplify Media

Tom Webster - VP Strategy and Marketing at Edison Research

Nick Michaels - National Voiceover Artist and host: The Deep End with Nick Michaels

Zach Sang - National CHR Host: Zach Sang and the Gang, Westwood One Radio

Tommy Sablan - Hall of Fame producer: Jeff and the Showgram, KYXY/San Diego

Complete show notes, plus a special BONUS CHEAT SHEET
"17 Tips for Career Success in 2017" when you subscribe
 to the newsletter at:

Brandwidth On Demand Show Notes

Apr 1, 2017

TOMMY SABLAN has been on top of the San Diego morning show heap forever ─ both on TV and radio.   He’s perhaps most widely know as the ‘producer’s producer’ of the famous Jeff & Jer Showgram in San Diego.  There, his contributions to an uber-talented team have lead the ratings as the show has moved from station to station, time and again.  Now, Jer has retired from radio and the show continues as Jeff and the Showgram, and Tommy reveals how he orchestrated the evolution without missing a beat! 

Tommy is the first-ever producer to be named to Radio’s Hall of Fame.

In this episode, Tommy shares ways ANY station or show can dominate in their market, larger or small. He also offers insights on doing the impossible: helping a show move from station to station, while GROWING the audience each time. 

Complete show notes, plus BONUS CONTENT including real life examples of Tommy's exploits when you subscribe to the newsletter at:

Brandwidth On Demand Show Notes