Brandwidth On Demand

The mediascape keeps changing. Are YOU keeping up? The "Brandwidth Era" means mastery of more valid distribution platforms for branded audio content. In each 15-minute episode the best in the business share insider tips, tools and trade craft secrets to success now and in the future. Co-hosted by Media Strategist and 2nd-generation broadcaster David Martin and recovering radio programmer, manager Kipper McGee, who also authored the book "Brandwidth: How Big Broadcasting is Missing the Mediamorphosis".
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Brandwidth On Demand




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Now displaying: July, 2017
Jul 30, 2017

Guy Phillips is undeniably an institution in the St. Louis area. After over a MILLION Quarter Hours on CBS owned Y98 (KYKY), he continuously reinvents his show, and makes St. Louis laugh every morning. Hundreds of thousands of listeners prove this every book.

For Guy, he says “ “I’ve been one of the luckiest guys to ever work in radio. I have had steady employment over five decades in St. Louis and I haven’t once failed to laugh, on the air and off, on any of those days. I work with a crew that is not only passionate about their jobs but have compassion for one another.

In this episode, he offers some great tips on people who would like to enjoy the same longevity and success, shares insights on what he’s done to evolve with the changing mediascape and his audience and reveals what he knows NOW that he WISHES he’d know ‘back then’!

Jul 22, 2017

Your audience moving away from you.


The attacks are not just online anymore.  Media reseach sherpa Dave Van Dyke offers a look at where the ‘audience gap’ between radio is and where it needs to go to remain competitive, if not dominent.

Dave was raised in radio, showcasing talents on-air, in programming, sales, marketing and research. After over two decades with posts including VP /GM at KCBS/Los Angeles along with senior management positions at Westinghouse, Viacom, Infinity and ABC Radio Networks, he started Bridge Ratings

Now he’s focused on every facet of radio, audio and Internet audience engagement and is widely recognized for his ability to forecast and gauge media Bridge Ratings conducts several studies annually to determine the impact of a variety of media which compete for consumers' time. See the Bridge Ratings New Media Gauntlet” found in the show notes.

This episode will help you bridge the growing audience gap, for survival of your station brand ─ and your career!

Show notes:


Jul 13, 2017

For CBS/Houston’s Jason Cage, it’s been said that WINNING is in his DNA! 

With over a decade in the business, Jason understands what makes fun, interactive, memorable radio and the new skills required to touch listeners where they live including social media.

His career spans from his hometown radio market, Huntsville Alabama to Chicago’s legendary B96 and other major market stops, now covering afternoons in Houston at Mix 96-5, KHMX.

Jason also shares wise advice for anyone wanting to follow in his major market footsteps.

More info and BONUS CONTENT:

Jul 3, 2017

CHIO IN THE MORNING is a Philly radio legend, provingthat perserverance DOES pay off.


He’s been part of winning stations LITERALLY from coast to coast (Z100/New York to KHTS and XHRM/San Diego). 


Through all of that, Chio is marking over 16 years hosting mornings in America’s 9th largest market, at stations like Q102, WIRED 96.5, and now at IHeart’s MIX 106-1.


There he starts Philly’s day with fun games and benchmark features like “Battle of the Sexes, “Truth or Trash” and “Chi-aoke”, his version of “karaoke” on the radio.


He’s also known for helping local families in need with charities like the “Yo Cuz” foundation, “Big Brothers and Sisters of the Independence Region” the “Philadelphia Sunday Love Project” which helps feed the homeless


Never shy about unveiling his personal life on the air, he is a proud Dad of four children, and recently got re-married to his ex-wife, live on local TV! Now teamed with co-host Nicole and Producer Matt, you’ll learn a LOT from CHIO IN THE MORNING!


If you’re serious about STAYING in radio, you can learn a LOT from CHIO in the Morning.

Brandwidth On Demand Show Notes