Brandwidth On Demand

The mediascape keeps changing. Are YOU keeping up? The "Brandwidth Era" means mastery of more valid distribution platforms for branded audio content. In each 15-minute episode the best in the business share insider tips, tools and trade craft secrets to success now and in the future. Co-hosted by Media Strategist and 2nd-generation broadcaster David Martin and recovering radio programmer, manager Kipper McGee, who also authored the book "Brandwidth: How Big Broadcasting is Missing the Mediamorphosis".
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Brandwidth On Demand




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Now displaying: August, 2017
Aug 28, 2017

Jay Philpot is living proof that radio people CAN go home again! 

After growing up the the radio mecca of Minneapolis/St. Paul, he hosted at then Emmis CHR, WLOL-FM.  Then stops in with groups including Saga, Clear Channel and Hubbard in markets like Milwaukee, Norfolk, St. Louis, Dallas Baltimore and his national show on the WESTWOOD ONE NETWORK.

Now he’s back in his hometown, ‘stationed’ at the legendary KQ92, KQRS!  For many years, Jay also gave back through his tireless efforts on behaf of the Conclave, and ‘wrote the book’ on the event for their 30th anniversary, and continues to host and produce a podcast: Ain't Misbehavin', Just Conclavin'!

Among the very strong lessons he shares, Jay reveals the traits and skills most vital for radio professionals to rise to the top today and shares the best piece of advice a PD, manager or colleague ever gave him.

Importantly, after top jobs in strong markets ranging from Milwaukee, St. Louis, Dallas, Baltimore and now back to the Twin Cities, Jay explains how he connected with all those stations, and what made him stand out to earn each of those positions.

Show Notes HERE



Aug 21, 2017

When thinking about smart programming minds, one name that often comes up is GEO COOK.

Noted as one of the top pro’s in urban radio, he’s served as PD and Brand Manager for leading urban stations from Charleston to DC, from Pittsburgh to Dallas, where he’s been leading the legendary K104 brand since 2010.  He later added OM duties for sister station Smooth 105.7.

George also guided advisory firms like Geometric Media Consulting, the Media Sales Institute and Atlanta’s Hampton Agency.  In each case, the proof is in the results.

In this episode, he divulges how he directed K104 into the authentic, real-time relevant hip hop brand that continueds to be beloved by its listeners and fans in the DALLAS Metroplex.

He also shares his recipe for helping a heritage winner become even more dominant in its position by creating the most engaging content and listener experience possible at every touch pointS

See Show Notes


Aug 16, 2017

Kellie Rasberry was born and raised in SC with aspirations of becoming an actress, but the owner of a local radio station saw her at a talent convention and thought be great for radio. She eventually become News Director, host of her own morning show, then came a seismix shift: She moved to the big city to join Kidd Kraddick in the Morning in May, 1994.

Since then Kellie has won numerous Favorite Radio Personality of the Year awards, had a part in the made-for-TV movie, “Holiday In Your Heart,” with LeAnn Rimes, co-hosted the Blockbuster Entertainment Awards along with an episode of “Live! With Regis” during the “Women of Radio” week.

Perhaps the biggest shock came with the untimely passing of Kid Kraddock in 2013, at just 53 years old.  Although she had lost her ‘radio husband’, the show soldiered on, and under her guiding hand, the Kid Kraddock In the Morning show continues to excel to this day. 

Kellie discusses how she and the team kept the Kidd Kraddick brand and spirit alive, and shares powerful tips on how YOU can overcome adversity.


See Show Notes and Get

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Aug 7, 2017

NASH-FM morning star KELLY FORD is the epitome of “Award Winning” morning host.  After taking home three CMA Major Market Personality of the year prizes, plus a Marconi, an ACM, and the prestigious Gracie Award from the Alliance of Women in Media, it’s no wonder that NASH-FM wanted her to be part of their “Ty, Kelly and Chase” national morning show. 

The radio program airs from Nashville via New York where Kelly was the first live voice heard on NASHFM 94-7, the flagship NASH station in America.  Prior to New York City, Kelly woke up country listeners in Denver for 20 years. 

In this episode, she explains some differences between doing a local show and national wakeups. She also discusses how all outlets, from on-air to online and even in person have made all the difference in her success.

And for those who’d like to follow in her footsteps, wait’ll you hear her key advice!