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Brandwidth On Demand

The mediascape keeps changing. Are YOU keeping up? The "Brandwidth Era" means mastery of more valid distribution platforms for branded audio content. In each 15-minute episode the best in the business share insider tips, tools and trade craft secrets to success now and in the future. Co-hosted by Media Strategist and 2nd-generation broadcaster David Martin and recovering radio programmer, manager Kipper McGee, who also authored the book "Brandwidth: How Big Broadcasting is Missing the Mediamorphosis".
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Now displaying: September, 2017
Sep 12, 2017

John Records Landecker is a bona fide radio star, soon to be inducted into the National Radio Hall of Fame.  He’s perhaps best know for his trademark saying "Records Truly is My Middle Name” also the name of his book ─ now entering it’s second printing with an updated “Hall of Fame” edition.

 Starting in small market Michigan radio, he quickly ascended to major markets like Philly and Chicago, where for years he held court at the legendary “Big 89, WLS” (or as he put it, “the Enormous but not too gaudy 89”). There he was part of a lineup that included such radio luminaries as Larry Lujack, Tommy Edwards, Fred Winston, and Dick Biondi to name just a few.  John is also famous for benchmark bits like “Boogie Check”, “Americana Panorama” and “Press My Conference”. Next came stints at other Chicago stations including WJMK, Magic 104.7 and his weekend show "Into the Seventies”. All this was followed by a return to WLS, both on AM and FM in the 2000’s, and he’s still going strong today with a show on his local hometown station WEFM! 

 In this episode, we’re treated to some strong insights from a Hall of Famer who has been to the mountaintop – and is not afraid to speak out. 

 

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