Brandwidth On Demand

The mediascape keeps changing. Are YOU keeping up? The "Brandwidth Era" means mastery of more valid distribution platforms for branded audio content. In each 15-minute episode the best in the business share insider tips, tools and trade craft secrets to success now and in the future. Co-hosted by Media Strategist and 2nd-generation broadcaster David Martin and recovering radio programmer, manager Kipper McGee, who also authored the book "Brandwidth: How Big Broadcasting is Missing the Mediamorphosis".
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Brandwidth On Demand




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Now displaying: Category: media training
Mar 21, 2018

Walter Sterling has been in radio since he was 15. He worked for a suburban New Jersey station for minimum wage as an on-air DJ.

He was one of the first talk show hosts on the FM band at stations in New York City and, as alter ego Walter Sabo, programmed and consulted enormously successful stations throughout the country.

He and his colleagues introduced the format known as Adult Contemporary to NBC’s O&O FM’s.  He is the youngest Executive Vice President in the history of NBC and held executive positions at ABC, before becoming a top media consultant.  Sadly, he did not own the stations he created. As a result, he continues to work on the air promoting strange ideas and opinions.

Biggest Takeaways You Don’t Want to Miss:

- Where radio stacks up versus other media today.

- What’s the biggest advantage radio has over TV and other media?

- What’s the ‘next chapter’ for radio?

- What’s been one of the biggest annoyances to Walters consulting clients, that you might want to emulate?

- The one characteristic that Walter feels separates GREAT PD’s and GM’s from the also-rans.

Complete show notes:

Mar 3, 2018

Brandwidth MEANS the fusion of solid BRANDING with sharp, smart use of the various BANDwidth options available, and this guest if PERFECT to navigate today’s mediascape. When Beasley Media Group acquired Greater Media, they acquired some great stations, along with one of the brightest minds in media as their Vice President of Programming Buzz Knight.

In addition to an impressive series of programming posts, including WZLX-FM, Boston; Saga Communications WNOR-FM, Norfolk, and WLVQ-FM, Columbus, Buzz was also a member of the on-air talent team at WNEW-FM in New York City.  In addition to his group VPP position at Beasley, Buzz also serves on a number of industry audience measurement advisory boards.


The “R” word that can make or break your career.

Buzz’s recipe for an outstanding radio operation.

Secrets on how to make YOUR radio brand(s) stand out from all the media ‘noise’.

Some pointers ─ which surprise you ─ on creating the strongest radio brand(s) possible (for your radio station or YOUR career!).

Navigating the career maze: hear what is considered ‘the full package’ when Buzz considers applicants, both for on-air and management positions.

 Complete show notes:

Feb 25, 2018

Sheri Lynch is an award-winning broadcaster who fully expects to panic and be eaten first in the coming zombie apocalypse.

A Philly native who was raised in a remote corner of northwestern Wyoming, you’d think she’d have a little more game when it comes to the undead. Especially since she’s carved out a unique career in the radio business, co-hosting the syndicated Bob & Sheri show, heard in 40-plus markets in the US, and around the world on the Armed Forces Radio Network.

Sheri is also the author of two best-selling books and has a Master’s degree in social work. She puts that degree to use all day long, both in the studio and at home where she and husband Kevin lay claim to 8 or 9 kids, a small herd of dogs, and an entire battalion of cats.

Biggest Takeaways You Don’t Want to Miss:

  • The top 3 things a host must realize to build a loyal audience and the ONE THING to NEVER do!
  • Why Sheri considers herself a "naturalized radio citizen", and if you're smart YOU WILL, too!
  • The biggest FREE opportunity too many radio people are missing.

Complete show notes:

Feb 19, 2018

Bill Troy is a longtime radio vet who also works extensively in the online marketing world. After successful stints programming and managing radio brands, he founded TroyResearch, the first online market research firm for the broadcast industry.  As they  created a worldwide footprint, next came global consumer brands like Sony, Disney, Nestle and Enterprise.

Six years ago, Bill started a second company, Civilis Marketing, which helps companies build business relationships using today’s online marketing tools. This experience has led him to write a book that is challenging many ‘first generation” online marketers, including companies like Google.

His new book Clicksand reveals insights he’s uncovered, and today, Bill’s crusade is to help brands, including radio stations and hosts avoid or escape the ClickSand trap, so they can compete and WIN in our evolving mediascape. 

 Takeaways You Don’t Want to Miss

The ONE ‘old school’ mindset that’s holding radio back TODAY.

The FIRST thing Bill would check if programming a new station today.

ONE word that will redefine radio in the next few years.

The secret weapon that can up YOUR game while others overlook it.

Get a FREE chapter of Bill’s book Clicksand HERE.

More at


Feb 12, 2018

Jonathan Drake is proof positive that a career in radio and having a life CAN coexist!

After working around the Midwest with stops in exotic locales like Joliet, Bloomington and the well-kept secret that is Des Moines, Iowa, Jonathan was transferred to the Champaign-Urbana market by Saga Communications, where he has settled in as Operations Manager of the Illini Radio Group.

In addition to his management duties, Jonathan has accompanied Champaign-Urbana radio listeners from the workplace through traffic for well over a decade as afternoon drive host on Mix 94.5

Jonathan is not the only one married to the market! Spouse Laura heads the Chamber of Commerce  as the ‘better half”  of the power couple of “CHUR-bana”!

Feb 5, 2018

Ross Brittain has been a mainstay morning drive time on-air personality since music radio transitioned from AM to FM. He’s worked in major market stations nationwide including Atlanta, Cleveland, Philadelphia, Hartford and New York City. His vast experience ranges from stints at 77WABC to ‘CBS-FM in New York. His “Z Morning Zoo” and “Breakfast Club” shows have entertained audiences waking up for nearly four decades.  His talents not only include radio, but he has made numerous TV appearances on ABC, NBC, CBS, CNN & Fox. Previously, Ross did the evening news in Atlanta, hosted a talk show, a game show and even had a nightclub act entertaining people. He has also hosted several syndicated radio programs.

Ross Brittain was the Philadelphia Morning Personality of the Year for two consecutive years and was twice named the Major Market Air Personality of the Year. He’s hosted several syndicated radio programs currently is the editor and publisher of the popular prep service, “The Ross Brittain Report” and works for WCBS-FM in New York City.

You'll hear:

  • What separates hosts who ‘make it’ and those who wonder why they don’t.
  • The key to becoming an indispensable talent
  • What a top talent looks for in a GREAT PD
  • Ideas for leveraging your skills for a profitable ‘side hustle’
  • Plus…some great war stories, including what lead to a surprise FCC inspection!
Jan 29, 2018

You may not know the name Bruce Gilbert.  But the chances are you’ve heard his work, or someone following his lead!

A longtime top programmer, Bruce is perhaps best known for becoming an early and prominent practitioner of the modern Sports/Talk format at “The Ticket” in Dallas.  

Then after stints as CEO of DC based Red Zebra Broadcasting, and GM of ESPN Radio followed by FOX SPORTS RADIO.  Now he’s SVP/Sports for Cumulus where he oversees Westwood One and CBS Sports Radio, and advises the group’s 50+ all-sports stations.

Show Notes at

Jan 21, 2018

Keith Hill, The UnConsultant, has been successfully helping radio stations raise their ratings since 1992 when he teamed up with the iconic Moon Mullins in Nashville as a consultant specializing in the Country format.

Perhaps most famously, Keith is recognized as the Worlds Leading Authority on Music Scheduling, proving advanced coaching for services including Musicmaster and others.

Prior to a successful string of programming operations positions, Keith also was an air personality at the Legendary WFIL, Philadelphia as well as WXTU, Philadelphia and WYNY, New York.

When asked what “UnConsultant” means, Keith replies, “I do it differently. I look at radio stations holistically, and all advice is custom. I never offer cookie cutter advice.” His client stations are consistent winners, frequently attaining the number one position in their market under his guidance.





Jan 13, 2018

The career Jill Strada has epitomized success programming today’s hit music Radio.

After stops in markets like Orlando, Miami, Boston, New York now she’s back in Miami and with COX, as Director of Branding and Programming for HITS 97.3 and 99 JAMZ

Biggest Takeaways You Don’t Want to Miss:

  • Common traits of winning stations, companies and individual talent.
  • Why winning can sometimes be harder than losing ─ and trap to avoid
  • How to keep radio relevant to younger-skewing audiences, especially as tech continues to create new options.
  • The most important key to coaching talent at any ANY level.

Complete show notes:

Jan 8, 2018

Martha Quinn is perhaps most famous for being one of the original veejays on MTV but like so many of us, she started in college radio including the ‘radio station with a college attached’ at WNYU, New York. However, NOT everyone gets lead roles TV commercials for clients like McDonald's, Country Time Lemonade Campbell's Soup and others.

Rolling Stone magazine readers voted her "MTV's Best-Ever VJ," and by Allure Magazine, which referred to the 80s decade as "the Martha Quinn years."  She even lent her name, face and voice to The '80s Game with Martha Quinn, a PC trivia game!  She later joined Sirius Satellite Radio which merged with XM, the channel was rebranded as The 80s on 8, and she joins other original MTV VJs in hosting programs for The 80s on 8.  Since last summer, Bay Area listeners can get their 80’s fix on KOSF, which became the market's first all-'80s radio station last summer as I Heart the 80’s @ 103.7!

 Martha continues to have a great run, seizing opportunities to ‘do it all’, from TV and film to satellite and now local radio…and even raising a family in the process!  She shares some keys to that success, and tells us some of HER role models!

Jan 4, 2018

The new year brings a time for reflection, critical review and planning for the next chapter.

This year, the “RADIO RESOLUTIONS” collection offers a cross-section of experiences, insights and inspiration from top air talent, programmers, and media thought leaders ─ designed to help you create the best 2018 possible.


Chio in the Morning – Mix 106.1, Philadelphia

Cadillac Jack – Kicks 101.5, Atlanta

Geo Cook ─ K104/Smooth 105.7, Dallas

LaDona Harvey ─ KOGO, San Diego

Fred Jacobs & Steve Goldstein ─ Sonic AI

Slats in the Morning ─ WNCX, Cleveland

Kelly Ford ─ NASH-FM

Jason Cage ─ Mix 96.5, Houston\

John Records Landecker ─National Radio Hall of Famer

Complete show notes:


Dec 18, 2017

Mitch Michaels has been on the air in the Chicago market for several decades, and worked at just about every rock station in town! He is perhaps best known for helping start WXRT-FM, and for his work at WKQX-FM, “The Loop” WLUP-FM, WCKG-FM, and others. 

He is currently ‘Doin’ the Cruise” from 3p-7p at 95.9 “The River” WERV-FM in suburban Chicago, and has recently released a book of the same name: “Doin’ the Cruise: Memories From A Lifetime in Radio and Rock & Roll.

With his longstanding run in the same major market, Mitch digs into how his job has evolved and reveals the ONE THING he feels is most important today for ANY on-air talent to remain relevant tomorrow.  His insights might surprise you.

Complete show notes:


Dec 11, 2017

Ever have a radio station change their name for you?

That's exactly what 94.5 KTI country did after revealing that Milwaukee country radio mainstay Karen Dalessandro was switching dial positions.  Her new station is so happy to have her that they have renamed the station “94-5 KAREN COUNTRY” in a series of ads, including TV and outdoor.

Clearly, Karen is a modern-day renaissance pro.  She’s done voice-over and on-camera work for advertising agencies, worked in theater and comedy improv, and was even a TV entertainment reporter for Milwaukee’s FOX-TV affiliate.

As longtime morning host at Milwaukee’s leading country radio station, she is now hosting afternoons on rival “KTI Country” and serving as WKTI Music Director.

In sharing her journey she offers some tips for deciding whether you're ready to lead a large market morning show, and importantly, what it takes to KEEP a show on top for almost two decades.   

Having been in the enviable position of "hiring her next boss", Karen describes what are some of the traits (good and bad) which any talent should be aware of before signing on the line.


Nov 27, 2017

For many who work in rock radio, Cleveland is like Mecca!

It's home to the Rock & Roll Hall of Fame, and legendary rock radio stations, like WMMS where Slats worked earlier in his career. 
After serving at a number of great places like Nashville, Florida and other warmer climates, it was not the weather, but his love of Classic Rock and knowledge of the market that made him a natural choice for a return to Cleveland and WNCX
Slats discusses how the job of morning radio host is changing and shares solid tips for handling that evolution.
He also offers some candid insights on what traits help him determine a good program director or manager.
Slats has been nominated for any number of industry awards and was named Billboard Magazine rock personality of the year and both rock personality of the year And air personality & music director of the year by FMQB
Now his business card says “Just the Morning Guy” for 98.5 WNCX – Cleveland’s Classic Rock. and we're proud to welcome him to the podcast!
Nov 19, 2017

LADONA HARVEY is known in industry circles as the outspoken co-Host of San Diego's Morning News on market leader KOGO,

Her background includes DJ stints in a variety of formats, excelling in markets like Flagstaff, Phoenix and a number of radio stations in Southern California.

LaDona then moved into information, investing a decade as news anchor before making the transition to Talk show host and now, morning co-host on a market-leading News/Talk Station.

She shares some important ways in which she’s seeing how the role of on-air host is evolving, tips for earning a slot at a bigger station or market, and insights on how to move beyond ‘surviving’ the ‘thriving’ in the new media normal.

Show Notes and Bonus Content:


Nov 13, 2017

Cadillac Jack will be marking his 25th year with Atlanta’s KICKS 101.5 in March.  He joined the station as evening host of “Crying, Loving or Leaving” when he was just 20 years-old.  After years as afternoon host on KICKS, Cadillac Jack was cast as the anchor of morning drive in 2005. He’s co-hosted with a number of talented performers, including Dallas McCade who moved to middays with a promotion to KICKS Music Director, and now “Cadillac Jack with Ali Mac” are at the morning helm. Caddy (as he is called in casual circles), has dabbled in television – appearing as TV news report “Ted Philips” on ABC’s “Hope and Faith” and also won an Emmy Award for hosting ABC’s “The Road to the CMA Music Festival.”

In this episode, he shares the ONE piece of advice that has been most helpful to him along the way.  He also offers some invaluable advice for people wishing to follow his lead into the major markets, including tips to being noticed by the right people!

For those coaching winning talent, he also shares some ‘do’s and don’t’s” for coaching strong shows and helping them be their best.

Complete Show Notes:

Nov 8, 2017

Our second season is starting as a year of ‘firsts”.  Our first confab coverage (Morning Show Boot Camp), and this time, our first ‘dual guest’ episode.

Fred Jacobs is well known as one of radio’s leading visionaries. His JACOBS MEDIA created the Classic Rock format and with the initiation of the annual benchmark Jacobs Tech Surve, he’s been acclaimed as a pioneer in the connected car movement,  and overseen the growth of their JACApps division.

Steven Goldstein is recognized as a thought leader in audio programming, marketing and management. His track record of success spans virtually every major radio format for some of the nation's top broadcasting companies. He was a co-founding partner in Saga Communications, serving as Executive Vice President and Group PD from  986 until 2015, when he founded AMPLIFI MEDIA.  

Now these two have teamed up again for what could be a real game changer in bringing radio back into the home…with a new venture called Sonic AI.  Their goal: teach YOU the ‘skills’ to make sure your station brand(s) join the new tech parade back INTO THE HOME!

If you plan on being in radio the next year or more, this is a MUST HEAR episode!

Oct 30, 2017

Time alert: We usually keep episodes to 15 minutes or less, but THIS ONE is so jam-packed with great information, it runs more than a half hour!

The Best of Morning Show Boot Camp brings you highlights from America's longest running talent symposium. If you were there, this will bring back memories of some great lessons and bits shared.

Missed it? You're in for a treat -- AND a special EXCLUSIVE offer for Brandwidth On Demand listeners (in the show notes at

From TRACY JOHNSON to ACE (Ace & TJ), ALT 98.7/LA host WOODY, Las Vegas morning mainstay MERCEDES and more.

One legend interviews another:  WCBS-FM Morning star SCOTT SHANNON talks with HUBBARD CEO GINNY MORRIS.

And WNOR/Norfolk's RICK RUMBLE presides over the battle of the bits...IHeart talent sherpa DENNIS CLARK...and more!

Sep 12, 2017

John Records Landecker is a bona fide radio star, soon to be inducted into the National Radio Hall of Fame.  He’s perhaps best know for his trademark saying "Records Truly is My Middle Name” also the name of his book ─ now entering it’s second printing with an updated “Hall of Fame” edition.

 Starting in small market Michigan radio, he quickly ascended to major markets like Philly and Chicago, where for years he held court at the legendary “Big 89, WLS” (or as he put it, “the Enormous but not too gaudy 89”). There he was part of a lineup that included such radio luminaries as Larry Lujack, Tommy Edwards, Fred Winston, and Dick Biondi to name just a few.  John is also famous for benchmark bits like “Boogie Check”, “Americana Panorama” and “Press My Conference”. Next came stints at other Chicago stations including WJMK, Magic 104.7 and his weekend show "Into the Seventies”. All this was followed by a return to WLS, both on AM and FM in the 2000’s, and he’s still going strong today with a show on his local hometown station WEFM! 

 In this episode, we’re treated to some strong insights from a Hall of Famer who has been to the mountaintop – and is not afraid to speak out. 


Aug 28, 2017

Jay Philpot is living proof that radio people CAN go home again! 

After growing up the the radio mecca of Minneapolis/St. Paul, he hosted at then Emmis CHR, WLOL-FM.  Then stops in with groups including Saga, Clear Channel and Hubbard in markets like Milwaukee, Norfolk, St. Louis, Dallas Baltimore and his national show on the WESTWOOD ONE NETWORK.

Now he’s back in his hometown, ‘stationed’ at the legendary KQ92, KQRS!  For many years, Jay also gave back through his tireless efforts on behaf of the Conclave, and ‘wrote the book’ on the event for their 30th anniversary, and continues to host and produce a podcast: Ain't Misbehavin', Just Conclavin'!

Among the very strong lessons he shares, Jay reveals the traits and skills most vital for radio professionals to rise to the top today and shares the best piece of advice a PD, manager or colleague ever gave him.

Importantly, after top jobs in strong markets ranging from Milwaukee, St. Louis, Dallas, Baltimore and now back to the Twin Cities, Jay explains how he connected with all those stations, and what made him stand out to earn each of those positions.

Show Notes HERE



Aug 21, 2017

When thinking about smart programming minds, one name that often comes up is GEO COOK.

Noted as one of the top pro’s in urban radio, he’s served as PD and Brand Manager for leading urban stations from Charleston to DC, from Pittsburgh to Dallas, where he’s been leading the legendary K104 brand since 2010.  He later added OM duties for sister station Smooth 105.7.

George also guided advisory firms like Geometric Media Consulting, the Media Sales Institute and Atlanta’s Hampton Agency.  In each case, the proof is in the results.

In this episode, he divulges how he directed K104 into the authentic, real-time relevant hip hop brand that continueds to be beloved by its listeners and fans in the DALLAS Metroplex.

He also shares his recipe for helping a heritage winner become even more dominant in its position by creating the most engaging content and listener experience possible at every touch pointS

See Show Notes


Aug 16, 2017

Kellie Rasberry was born and raised in SC with aspirations of becoming an actress, but the owner of a local radio station saw her at a talent convention and thought be great for radio. She eventually become News Director, host of her own morning show, then came a seismix shift: She moved to the big city to join Kidd Kraddick in the Morning in May, 1994.

Since then Kellie has won numerous Favorite Radio Personality of the Year awards, had a part in the made-for-TV movie, “Holiday In Your Heart,” with LeAnn Rimes, co-hosted the Blockbuster Entertainment Awards along with an episode of “Live! With Regis” during the “Women of Radio” week.

Perhaps the biggest shock came with the untimely passing of Kid Kraddock in 2013, at just 53 years old.  Although she had lost her ‘radio husband’, the show soldiered on, and under her guiding hand, the Kid Kraddock In the Morning show continues to excel to this day. 

Kellie discusses how she and the team kept the Kidd Kraddick brand and spirit alive, and shares powerful tips on how YOU can overcome adversity.


See Show Notes and Get

FREE Bonus Content

Aug 7, 2017

NASH-FM morning star KELLY FORD is the epitome of “Award Winning” morning host.  After taking home three CMA Major Market Personality of the year prizes, plus a Marconi, an ACM, and the prestigious Gracie Award from the Alliance of Women in Media, it’s no wonder that NASH-FM wanted her to be part of their “Ty, Kelly and Chase” national morning show. 

The radio program airs from Nashville via New York where Kelly was the first live voice heard on NASHFM 94-7, the flagship NASH station in America.  Prior to New York City, Kelly woke up country listeners in Denver for 20 years. 

In this episode, she explains some differences between doing a local show and national wakeups. She also discusses how all outlets, from on-air to online and even in person have made all the difference in her success.

And for those who’d like to follow in her footsteps, wait’ll you hear her key advice!


Jul 30, 2017

Guy Phillips is undeniably an institution in the St. Louis area. After over a MILLION Quarter Hours on CBS owned Y98 (KYKY), he continuously reinvents his show, and makes St. Louis laugh every morning. Hundreds of thousands of listeners prove this every book.

For Guy, he says “ “I’ve been one of the luckiest guys to ever work in radio. I have had steady employment over five decades in St. Louis and I haven’t once failed to laugh, on the air and off, on any of those days. I work with a crew that is not only passionate about their jobs but have compassion for one another.

In this episode, he offers some great tips on people who would like to enjoy the same longevity and success, shares insights on what he’s done to evolve with the changing mediascape and his audience and reveals what he knows NOW that he WISHES he’d know ‘back then’!

Jul 22, 2017

Your audience moving away from you.


The attacks are not just online anymore.  Media reseach sherpa Dave Van Dyke offers a look at where the ‘audience gap’ between radio is and where it needs to go to remain competitive, if not dominent.

Dave was raised in radio, showcasing talents on-air, in programming, sales, marketing and research. After over two decades with posts including VP /GM at KCBS/Los Angeles along with senior management positions at Westinghouse, Viacom, Infinity and ABC Radio Networks, he started Bridge Ratings

Now he’s focused on every facet of radio, audio and Internet audience engagement and is widely recognized for his ability to forecast and gauge media Bridge Ratings conducts several studies annually to determine the impact of a variety of media which compete for consumers' time. See the Bridge Ratings New Media Gauntlet” found in the show notes.

This episode will help you bridge the growing audience gap, for survival of your station brand ─ and your career!

Show notes:


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