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Brandwidth On Demand

The mediascape keeps changing. Are YOU keeping up? The "Brandwidth Era" means mastery of more valid distribution platforms for branded audio content. In each 15-minute episode the best in the business share insider tips, tools and trade craft secrets to success now and in the future. Co-hosted by Media Strategist and 2nd-generation broadcaster David Martin and recovering radio programmer, manager Kipper McGee, who also authored the book "Brandwidth: How Big Broadcasting is Missing the Mediamorphosis".
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Now displaying: Category: media training
Jun 19, 2017

     You may not see him hoarding the headlines…mainly, because Jeff McCarthy has been too busy… quietly and consistently helping build Midwest Communications into one of America’s fastest growing, privately held radio powerhouses.  For over 30 years, he’s been Vice President of Programming for a company that started as an AM/FM combo in Wausau, Wisconsin ─ then added another 100,000 watt FM and leading AM in Green Bay.  Now the company has over 70 stations in 7 states, with recent acquisitions in Nashville, Evansville and several markets in Michigan, to name a few. Importantly, Jeff has managed to raise his family in the same town all those years.

     One key to all his successes: EXCELLENCE.  In this episode, he reveals some of the approaches, tips and techniques that helps him achieve, maintain, and increase an ever-growing group of quality stations. We can all learn a lot from JEFF McCARTHY!

Brandwidth On Demand Show Notes

 

Jun 5, 2017

Don’t let his wicked sense of humor fool you. CHRIS MURPHY is as serious about creating winning radio -- as he is in making radio fun. And he’s in a medium market after winning in the majors, for quality of life and other reasons he shares.

After on-air stints in a number of markets, with a station roster that includes powerhouses like Magic 98 in Madison, WI, and KS-95/KSTP in the Twin Cities, Chris brings a major market attitude, while making a home ─ and career ─ in the medium market of Springfield, IL.

There he has served as morning host on a music station, anchor and host for a News/Talk station, Operations Manager for the entire cluster, and as this is being published an announcement is being prepared for his latest promotion!

Chris shares some of the skills required to move up the ranks at a good company, as well as some surprises he’s had along the way.  He also shares some great tips for prioritizing duties when juggling a lot of different functions.

May 29, 2017

If you don’t know the name AMY PORTERFIELD, you should! 

She’s not a broadcaster, but any smart media person can learn a LOT from her online marketing skills and approaches.

Amy authored one of those big yellow “Dummies” books all about Facebook. She was named by Forbes as one of the Top 50 Social Media Power Influencers. Then, Amy spent over 6 years workin with Peak Performance Coach, Tony Robbins, managing his content marketing team and major online campaigns.

Since the entire Brandwidth concept focuses on ways in which traditional media can and should be using ALL avenues of engagement, Amy shares lessons and observations from her mega-successes (…and some things she’s learned NOT to do!).

If your email list or digital strategy is still a "work in progress", THIS is the episode for YOU!

This episode also includes the BONUS CONTENT: “Amy's 5 Step Plan to Grow Your Email List”      when you subscribe to for updates:

Brandwidth On Demand Show Notes

May 23, 2017

Bobby Rich is the epitome of “AWARD-WINNING BROADCASTER”, and in this episode, you’ll hear why!

Elected to the Arizona Broadcasters Hall of Fame. Named R&R: AC Personality of the Year and honored locally as Best Of Tucson by The Weekly. His 94.9 Morning MIX named “Best Of The City” by Tucson Lifestyle magazine and "Best Local Radio Show" in Arizona Daily Star Readers Poll. Greater Tucson Leadership gave Bobby their "Community Leadership Award" and Tucson Advertising Federation chose him for the prestigious “Golden Mic Award". And his under his leadership,Mix 94-9 was named R&R’s Station of the Year.

Although Tuscson has been home for over 25 years, Bobby is perhaps most highly regarded as the original creator of HOT AC, as PD of San Diego’s KFMB-FM/B-100.  There he also herded the market-dominant and equally award-winning “Rich Brothers” morning show.

Proudly stating that radio was his first love, and will be his last love, he now is channeling that passion to his online station B100-dot-FM, the station so bitchin’, it’s not even a dot-com, it's B100 dot-FM!

He shares the ONE thing separating winning shows and stations from those that aren’t, and reveals secrets that have made ALL of his stations so successful.  He also share his thoughts on where radio is headed next.

May 12, 2017

Ken Levine holds the distinction of being the first (and perhaps ONLY) Emmy Award winner to guest on Brandwidth on Demand!

He was reached the top as an on-air talent (known on-air as "Beaver Cleaver") working at legendary radio stations in markets like San Diego and LA.

Later, he moved to TV, serving as head writer, adviser and director for top hits like M*A*S*H, Cheers, Frazier, Everybody Loves Raymond, the Simpsons and many others.

Then, he fulfilled a lifetime dream, doing play-by-play for Major League Baseball teams including the Baltimore Orioles, Seattle Mariners and San Diego Padres!

Now he sees media like few others ─ and WAIT until you what he’s up to NOW!

This episode also includes the BONUS CONTENT: “5 Ways To Keep the SHOW in Show Biz” when you subscribe to for updates:

Brandwidth On Demand Show Notes

 

May 1, 2017

Crys Quimby is a highly regarded broadcast journalist, News Director and PD, who is currently National Director of Programming for NBC Radio News.  She has also served as anchor for such market leading brands as Fox News Radio, CNN and one of America’s consistently top-rated and top-billing stations 1010 WINS in New York.  Notably, she was Program Director at sister station WCBS Newsradio after a successful run in Los Angeles programming CBS owned KFWB and anchoring on KNX

This veteran major market broadcaster shares valuable advice for anyone seeking to advance their career, or just starting out in the industry.  Discover which TRAITS are most valuable today, and what makes one candidate stand out over another when two people have seemingly equal qualifications.

Complete show notes, plus a special BONUS CHEAT SHEET
"9 Things Your Audience Wants to Know from YOUR STATION (regardless of format)" when you subscribe
 to the newsletter at:

Brandwidth On Demand Show Notes

 

Apr 26, 2017

Okay, so you have a radio station.  Where ELSE should you be engaging with current and potential listeners to get their attention TODAY?  Smart broadcaster know thier best advertisers by name, but what about their most valuable listeners?

In this episode, you’ll get the inside scoop on the POWER OF P1’s…and the best ways to earn their loyalty, from someone who has studied them like few others.  Andrew Curran is President and COO of DMR/Interactive, who is also in demand as a frequent panelist and presenter at broadcast events, including CRS, RAIN, Morning Show Boot Camp and the WorldWide Radio Summit.

Andrew also shares practical ideas for how you can enhance listener engagement by using info you already have, to better understand WHO and WHERE your listeners are ─ and what REALLY interests them.  All without breaking your budget!

His insights and experiences, tips and insights will help you understand how to WIN by working smarter, not harder - whether you’re in PPM, diary or even an unrated market.

Complete show notes, plus a special BONUS CHEAT SHEET
"17 Tips for Career Success in 2017" when you subscribe
 to the newsletter at:

Brandwidth On Demand Show Notes

Apr 12, 2017

There are some who say radio can be hell, but it’s a dry heat! No question, our industry continues to evolve in ways foreign to many people.  

However, there are any number of clues as to ways in which things are likely to move, and importantly, ways in which YOU can prepare to success.

In this episode, we’ve compiled some of the best CAREER ADVICE from top radio performers, managers, and media thought leaders to help you sharpen your career survival skills.  Experts like:

Kim Komando - America’s Digital Goddess,  Founder, CEO & Host: WestStar Multimedia Entertainment, Inc.

Dave Smiley - Morning Host, WZPL/Indianapolis

Chuck DuCoty - COO, NRG Media

Valerie Geller - President, Geller Media International

Fitz - National Country Morning Host, Sun Broadcast Group

Paige Nienaber - Evil Genius, CPR Radio Promotions & Consulting

Steve Goldstein - Founder and CEO, Amplify Media

Tom Webster - VP Strategy and Marketing at Edison Research

Nick Michaels - National Voiceover Artist and host: The Deep End with Nick Michaels

Zach Sang - National CHR Host: Zach Sang and the Gang, Westwood One Radio

Tommy Sablan - Hall of Fame producer: Jeff and the Showgram, KYXY/San Diego

Complete show notes, plus a special BONUS CHEAT SHEET
"17 Tips for Career Success in 2017" when you subscribe
 to the newsletter at:

Brandwidth On Demand Show Notes

Apr 1, 2017

TOMMY SABLAN has been on top of the San Diego morning show heap forever ─ both on TV and radio.   He’s perhaps most widely know as the ‘producer’s producer’ of the famous Jeff & Jer Showgram in San Diego.  There, his contributions to an uber-talented team have lead the ratings as the show has moved from station to station, time and again.  Now, Jer has retired from radio and the show continues as Jeff and the Showgram, and Tommy reveals how he orchestrated the evolution without missing a beat! 

Tommy is the first-ever producer to be named to Radio’s Hall of Fame.

In this episode, Tommy shares ways ANY station or show can dominate in their market, larger or small. He also offers insights on doing the impossible: helping a show move from station to station, while GROWING the audience each time. 

Complete show notes, plus BONUS CONTENT including real life examples of Tommy's exploits when you subscribe to the newsletter at:

Brandwidth On Demand Show Notes

Mar 24, 2017

No question, we all get barraged by marketing messages daily.

Nick Michaels has cracked the code on making messages stand out and reveals his secrets in this episode of “Brandwidth On Demand”.

His mantra, “in an over-communicated world, a whisper can become a SCREAM” is a strong starting point...part of it.  But gaining a true understanding of your target audience, then speaking to them IN THEIR LANGUAGE are the steps that Nick sees as most important, and typically overlooked.  Simple, but not easy.

In this episode, Nick provides real-world examples that you can put to work TODAY.

Complete show notes, plus BONUS CONTENT including real life examples of how Nick's contributions lead Kipper to dethrone the longtime market leader are available when you subscribe to the newsletter at:

Brandwidth On Demand Show Notes

Mar 15, 2017

If you look up Paige Nienabor in the Encyclopedia of Radio Promotions, you’ll see his picture.  Largely because he WROTE that book among several others! 

After groundbreaking stints at stations in Portland, Minneapolis, Charlotte and San Francisco, for the past 20 years he’s been consulting stations around the world on Marketing and Promotions.

Paige is the go-to person for hundreds of AE’s and Programmers who need ideas FAST -- and has created contests and campaigns that have made hundreds of thousands of dollars and gotten media attention worldwide.

In this episode, Paige shares some of  his favorite stunts and the results created. He also reveals where he gets inspiration for some of his wackiest concepts and offers great tips for people who are short on two things: TIME and BUDGET!

Complete show notes, including BONUS CONTENT including the famous KCBQ Last Contest Montage and the EXPANDED PLAY of this interview are available at:

www.brandwidthondemand.com

Feb 20, 2017

If you’re wondering where radio’s future superstars will come from, here’s a hint: ZACH SANG!

At a time when most of his contemporaries were choosing other creative outlets to express their talents, Zach believed in radio ─ but with a twist!

Like many of his friends, Zach found an out-of-touch medium targeted more for his parents than his generation. Nonetheless, he got ‘bit by the radio bug’ but decided to create an entirely different take on what ‘his generation’ of radio could be.  Now he’s one of the youngest broadcasters ever to head his own network radio show, the pop culture show Zach Sang and the Gang on the Westwood One Radio Networks.

Brandwidth on Demand is proud to welcome ZACH SANG!

Complete show notes, including BONUS CONTENT and the EXPANDED PLAY of this interview are available at:

www.brandwidthondemand.com

Feb 12, 2017

Gabe Hobbs is a longtime award-winning radio leader, specializing in spoken word formats for the past 20-plus years.

As SVP Programming for Clear Channel Broadcasting, he oversaw 275 News, Talk and Sports stations, and served as in-house advisor to Premiere Radio Networks, where he worked with names you’ll know ranging from Rush Limbaugh and Glenn Beck, to Dr. Laura, Bob Costas and even the President of the United States, Donald Trump!  Now he heads Gabe Hobbs Media, featuring an impressive roster of top broadcast talent.

In this episode, he reveals common threads to all of his successes, and offers tips you can implement immediately.

Gabe also shares insights on the 2017 Talk Show Boot Camp in Atlanta, and shares tips that radio people of ANY format should be paying attention to moving forward

Complete show notes, including BONUS CONTENT and the EXPANDED PLAY of this interview are available at:

www.brandwidthondemand.com

Feb 6, 2017

 

Tom Webster is Vice President of Strategy for Edison Research, perhaps best known as the sole providers of exit polling data during US elections for all the major news networks, and radio’s benchmark INFINITE DIAL STUDY, America’s longest running research series on digital media consumption.

This widely-cited study, along with others including The Social HabitTwitter Users in America, Moms and Media, The Mobile Commerce Revolution and Sharing the Road, the Changing In-Car Audio Space are frequently quoted for their spot-on accuracy and clearly focused analysis.

He is also a popular keynote speaker on data and consumer insights and writes about all of these topics at www.brandsavant.com and on Twitter at @Webby2001.

During this visit, Tom shares what the INFINITE DIAL can mean for all of us, shares observations on what media can learn from the recent election cycle, and points out one thing that worked so well radio STOPPED doing it!

Complete show notes, including BONUS CONTENT and the EXPANDED PLAY of this interview are available at:

www.brandwidthondemand.com

Jan 23, 2017

From a kid who would do almost ANYthing to get on the air calling local DJ’s, and started developing his ‘act’ doing humorous PA announcements in grade school, Seattle-based FITZ shares the story of how he got his start, and the steps that lead to his nationally syndicated morning show, distributed by the SBG radio networks.

Fitz shares some of the biggest mis-conceptions of those who THINK they’d like to be syndicated, but aren’t ‘there’ yet?   He also tells us his definition of “B.Y.O.B.” and shows why winning talent will do it!

He offers some solid tips for PD’s & GM’s on the care & feeding of an established air talent and what HE looks from a good program director or manager.  Fitz also explains the special ‘adventures’ of having so many DIFFERENT PD's at once, carrying his show on their stations!

Complete show notes, including BONUS CONTENT and the EXPANDED PLAY of this interview are available at:

www.brandwidthondemand.com

Jan 15, 2017

When it comes to top-rated morning shows, most managers will agree that it takes a little bit of ‘crazy’ to create the chemistry, commitment and contageous enthusiasm that keeps a show at the top of the ratings.

Few local hosts exemplify this trait ─ and the crucial contol to keep on target more than DAVE SMILEY, captian of the “Smiley in the Morning Show” at Indianapolis CHR mainstay WZPL.

Dave also shares some power tips on 'things he knows NOW he wishes he'd known THEN'!

Complete show notes, including BONUS CONTENT and the EXPANDED PLAY of this interview are available at:

www.brandwidthondemand.com

Jan 4, 2017

 

Complete show notes, including BONUS CONTENT and the EXPANDED PLAY of this interview are available at:

www.brandwidthondemand.com

Dec 17, 2016

If you agree that winning radio starts with having the right people on the team, you’ll DEFINITELY want to hear what NRG Media COO Chuck Ducoty has to say.  Especially as he DEFINES what it takes to BE one of the ‘right people’!

We also explore Chuck’s views on what worked so well, we as an industry stopped doing it.  His insights may surprise you!

Complete show notes, including BONUS CONTENT and the EXPANDED PLAY of this interview are available at:

www.brandwidthondemand.com

Dec 11, 2016

If you haven’t encountered the influence Valerie Geller on the changing mediascape, you’re in for a treat!   If you HAVE had the chance to see her, or the great good fortune of working with her one-on-one, this episode will serve as a GREAT ‘booster shot’ for YOU to Create Powerful Radio.

In this episode, Valerie reveals the three building blocks of Powerful Radio, and offers examples that YOU can put to work immediately to gain competitive advantage. 

Complete show notes, including BONUS CONTENT and  the EXPANDED PLAY of this interview are available at 

www.brandwidthondemand.com

Nov 28, 2016

What EVERY Radio Station Can Learn

From COUNTRY Leaders

Ever wonder why the leading Country station in your market is kicking butt over your station's TSL?

Mike O'Malley has programmed a variety of formats in highly competitive markets including New York city before teaming with Jaye Albright to create the firm now known as Albright, O'Malley and Brenner.

 

In this episode Mike shares observations on the state of radio today, and what separates winning stations and hosts from the 'also rans'.

He also offers insights on things he knows NOW, that he wishes he'd known 'THEN".

 

Complete show notes, including BONUS CONTENT and the EXPANDED PLAY of this interview available at www.brandwidthondemand.com

 

Nov 20, 2016

Brilliance At The Basics

Heidi Harris hasn’t done it all ─ but she’s done a LOT! 

Singer, Author, TV Host and frequent guest on MSNBC, CNN, FOX News Channel and CSPAN, she’s also the first woman to lead a morning drive show in Los Angeles, and now is back home in her native Las Vegas, heading mornings at CBS News-Talk leader KXNT.

In this episode, Heidi shares her secrets to longevity with an emphasis on the basic skills many people try to shortcut ─ and explains why they do so at their own peril.

Complete show notes, including BONUS CONTENT and  the EXPANDED PLAY of this interview are available at 

www.brandwidthondemand.com

 

Nov 14, 2016

OWNING Your Local Market

There's a difference between doing local radio and OWNING your local market. Just look at the Nielsens for any rated market and you'll see what we mean.

Dave Ryan has OWNED the Twin Cities market for longer than any other host in the history of the legendary KDWB brand.

In this episode he pulls back the curtain to reveal his tips for embracing, reflecting and leading a radio market, plus he offers killer advice for your next job interview --whether you're the candidate or hiring agent.  (The Untold Story of his interview for KDWB is in the 'Expanded Play", in the show notes 

Complete show notes, including BONUS CONTENT and  the Untold Story of HIS interview for KDWB is in the EXPANDED PLAY of this interview at:

www.brandwidthondemand.com

 

 

 

 

Nov 7, 2016

Ever wonder:

HOW TO HIRE YOUR NEXT BOSS?

How to PLAN your career path -- and then MAKE IT HAPPEN?

How to create an environment where staff will walk through walls for you?

Entercom SVP/Programming BRIAN KELLY shares some great insights, including how to get the attention of a prospective PD or Manager!

Complete show notes, including BONUS CONTENT and EXPANDED PLAY of this interview awww.brandwidthondemand.com

Oct 30, 2016

Johnjay and Rich are considered one of the hottest morning shows today, syndicated in top-tier markets around the country.

Both Johnjay Van Es and Rich Berra agrees that that they wanted to be on the radio their entire lives.

Now, the Johnjay and Rich show is described as a non-stop blend of pop culture, music news and events, and relationship advice featuring appearances by a wide range of music artists, newsmakers and celebrities. The show is a special brand of "reality radio," with listeners engaged and interacting with the crew from morning to night via every form of social media - Instagram, Snapchat, Twitter, Facebook, email and texts. They also and shoot video of their first break every day for “JJR-TV”.

They share the biggest surprise since the national rollout of your show as well as mis-conceptions of those who would like to be syndicated -- and what they each know NOW that they WISH they had know 'then'!

Complete show notes and bonus links at www.brandwidthondemand.com

Oct 23, 2016

Tables are turned, as Chicago rock radio pioneer BOBBY SKAFISH (WXRT, WLUP, WDRV), noted for his mad interviewing chops answers questions about scoring the big names, tips for prepping and ways to make sure your interviews 'live beyond the air".  One example is his new book, "We Have Company: Four Decades of Rock and Roll Encounters".

Complete show notes and bonus links at www.brandwidthondemand.com

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