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Brandwidth On Demand

The mediascape keeps changing. Are YOU keeping up? The "Brandwidth Era" means mastery of more valid distribution platforms for branded audio content. In each 15-minute episode the best in the business share insider tips, tools and trade craft secrets to success now and in the future. Co-hosted by Media Strategist and 2nd-generation broadcaster David Martin and recovering radio programmer, manager Kipper McGee, who also authored the book "Brandwidth: How Big Broadcasting is Missing the Mediamorphosis".
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Aug 31, 2016

Hosts Dave Martin and Kipper McGee get insights from Seattle morning treasure BJ Shea (KISW-FM) on his view of personality radio as a performance art. He also shares tips for PD's on the 'care & feeding' of established air talent and offers great advice for those whose dreams exceed current budgets!  Complete show notes at BrandwidthOnDemand.com

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