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Brandwidth On Demand

The mediascape keeps changing. Are YOU keeping up? The "Brandwidth Era" means mastery of more valid distribution platforms for branded audio content. In each 15-minute episode the best in the business share insider tips, tools and trade craft secrets to success now and in the future. Co-hosted by Media Strategist and 2nd-generation broadcaster David Martin and recovering radio programmer, manager Kipper McGee, who also authored the book "Brandwidth: How Big Broadcasting is Missing the Mediamorphosis".
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Oct 9, 2016

Consultant Fred Jacobs shares great insights on what it will take for radio people to remain relevant in the evolving mediascape, and points out some things that worked so well radio stopped doing them!

Check out the 'Exanded Play" for the ONE THING he believes all broadcasters could be doing NOW to instantly improve our performance.

Complete show notes and bonus links at www.brandwidthondemand.com

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