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Brandwidth On Demand

The mediascape keeps changing. Are YOU keeping up? The "Brandwidth Era" means mastery of more valid distribution platforms for branded audio content. In each 15-minute episode the best in the business share insider tips, tools and trade craft secrets to success now and in the future. Co-hosted by Media Strategist and 2nd-generation broadcaster David Martin and recovering radio programmer, manager Kipper McGee, who also authored the book "Brandwidth: How Big Broadcasting is Missing the Mediamorphosis".
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Oct 23, 2016

Tables are turned, as Chicago rock radio pioneer BOBBY SKAFISH (WXRT, WLUP, WDRV), noted for his mad interviewing chops answers questions about scoring the big names, tips for prepping and ways to make sure your interviews 'live beyond the air".  One example is his new book, "We Have Company: Four Decades of Rock and Roll Encounters".

Complete show notes and bonus links at www.brandwidthondemand.com

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