Brandwidth On Demand

The mediascape keeps changing. Are YOU keeping up? The "Brandwidth Era" means mastery of more valid distribution platforms for branded audio content. In each 15-minute episode the best in the business share insider tips, tools and trade craft secrets to success now and in the future. Co-hosted by Media Strategist and 2nd-generation broadcaster David Martin and recovering radio programmer, manager Kipper McGee, who also authored the book "Brandwidth: How Big Broadcasting is Missing the Mediamorphosis".
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Aug 12, 2019

This time, Brandwidth on Demand guests Amanda & Jesse explore the increasing awareness that AFTERNOON radio shows like theirs are really EVERY BIT as important as mornings to a winning radio station. And they tell us how the “Brandwidth” approach of making the most out of ALL distribution platforms is no longer optional. 

Few stations get this as well as Hubbard’s B105, WUBE, Cincinatti...home of Amanda Valentine & Jesse Tack. You can see their individual bio’s, along with links to some of their interesting online items in the show notes.

Complete show notes:

This episode made possible by:


Jul 30, 2019

Don Anthony is the Founder and President of Talentmasters, Publisher of Jockline Daily and is the creator and host of Morning Show Boot Camp. Each August Don brings together hundreds of the top personalities from throughout the U.S. and abroad for his highly acclaimed Morning Show Boot Camp, radio's largest gathering of its type.

In 2018, the 30th annual event brought together a ‘who’s who’ of radio talent and the people who support and coach them.  In this episode, hear from notables like Ellen K, Mojo in the Morning, Angi Taylor, DeDe McGuire, BJ Shea, Jayde Donovan, Dennis Clark, Randy Lane, Mercedes Martinez, Rick Rumbles “Battle of the Bits” and more!

 Videos of MSBC 30 available by email:

 Complete show notes:


Jul 15, 2019

You’ve just scored radio’s ‘Daily Double’!  Insights from two of radio’s top thought leaders! 

Tracy Johnson is widely regarded as one of the industry’s best management and talent coaches, specializing in developing high profile personality radio shows. One of the newest additions to the Tracy Johnson Media Group is longtime PD, researcher and media strategist Mike Shepard.

Together, they break down radio’s evolutionary state right now, where they see the audio industry going next, and steps smart radio people should be taking NOW to be ready for the next changes.


complete show notes:

Jul 8, 2019

MIX 101-5' s Two Men and a Mom (Kyle Smelser, Bryan Lord, and Sarah King) brings a whole new approach, attitude and energy to morning radio -- and have the success to prove it.

In this episode, they share not just the end result, but the HOW's and WHY's behind creating a leading morning show brand.

Key points you won't want to miss:

(1:49)  Kyle, Ryan and Sarah explain what their 3-person morning show has in common with “Braveheart”

(3:19)  The key to ANY great show is team chemistry. Hear how this team generated theirs and what they do to KEEP it growing every day.

(6:10)  You may be surprised at how this team overcomes “THOSE” moments, both on- and off-air! 

(8:10)  Brian shares the inspiration behind their daily “60 Second Summary” and the team shares other approaches to their online leadership. 

(11:55) Kyle, Ryan and Sarah share things they’ve learned that they WISH they could tell themselves when first starting out.


complete show notes at



Jun 24, 2019

If you’re paying attention to radio, and all things media, you probably know the name Fred Jacobs.  As President of Jacobs Media, he’s worked with clients like CBS Radio, Premiere Radio Networks, Greater Media, MTV, Amazon, Electronic Arts, and NPR, just to name a few.

He’s also spearheaded the annual Jacobs Tech Survey, AQ - Radio's First Comprehensive Study of Air Personalities, his annual CES tours in Vegas and many other forward-leaning projects.

 With this appearance, Fred becomes the most frequent guest in our first 100 episodes, and he's also the first radio consultant ever to be inducted into the Radio Hall of Fame…FRED JACOBS!

Jun 3, 2019

Free Beer & Hot Wings started as an afternoon show hosted by former college roommates Gregg Daniels and Chris Michels at a non-commercial station in Omaha. Soon, they moved to mornings before heading on to WBON in Knoxville, TN. Next stop was New Jersey, where they were simulcast on two stations. The Free Beer & Hot Wings Show began full syndication in 2004 with the addition of WGRD in Grand Rapids, MI. Joe joined the show in 2005, followed by Steve in 2009 and Kelly in 2019. The show is now making mornings sound funny on radio stations in 26 different states, and making extra money in ways very few radio people do.  Hear how!


May 20, 2019

Tom Webster is SVP/Strategy for Edison Research. With over 20 years of experience researching consumer usage of technology, new media and social networking, his insights could not come at a better time.  This year, their INFINITE DIAL STUDY reveals patterns that can mean tremendous opportunity for legacy radio brands OR present the biggest threats ever. It all depends on how you interpret the trends, and the steps you take next. Tom offers some unique perspectives, predictions, and pathways ─ for those paying attention!

complete show notes:

May 20, 2019

Tom Webster is SVP/Strategy for Edison Research. With over 20 years of experience researching consumer usage of technology, new media and social networking, his insights could not come at a better time.  This year, their INFINITE DIAL STUDY reveals patterns that can mean tremendous opportunity for legacy radio brands OR present the biggest threats ever. It all depends on how you interpret the trends, and the steps you take next. Tom offers some unique perspectives, predictions, and pathways ─ for those paying attention!

complete show notes:

May 6, 2019

Lori Lewis has been a force of radio for over 25 years. First, on-air ─ with the nationally syndicated "Bubba the Love Sponge" show, then as decorated Program Director in Baltimore.

In a move to help radio grow digitally and socially, Lori left day to day programming in 2008 to become Director of Digital and Social Strategies for Duke Wright’s Midwest Communications. Next, Jacobs Media tapped Lori to help their clients’ digital and social needs. Lori became Vice President, Social Media, for Cumulus Media and Westwood One. Then last fall, she joined Modern Luxury win the newly created position of VP of Social Media

In her spare time, she also serves as Board Chairperson for the nonprofit Conclave in Minneapolis.

Complete show notes:

Apr 29, 2019

If you’re paying attention to where radio is headed, it’s very likely that you’ve encountered the work of Kurt Hanson.

As Publisher and Founding Editor of RAIN ─ Radio And Internet News and the popular RAIN Summits ─ he is also the founder and CEO of the online streaming service If you’re not familiar, his insights, observation and experiences will help you take your media brand to the next level online!

show notes:

Apr 22, 2019


Elaina Smith has become one of the strongest women performers in radio.

While working at Entertainment Tonight and The Insider in L.A.,  Elaina found her true passion was radio when she got an opportunity to work with San Diego's wildly popular Dave, Shelly & Chainsaw morning show. She caught the bug and never looked back. Since then, Elaina has hosted shows in San Diego, Florida and now over 100 stations simultaneously on NASH Nights Live each night.  Most recently her "With Elaina" has been added to the Westwood One lineup.

Elaina is a Gracie Award-winning broadcaster, who recently added “actress” to her resume when she was asked to appear as herself on the series Nashville. You might also recognize her voice as the newest addition to the ACM Awards announcing team on CBS along with radio co-host Shawn Parr. Elaina is also the host of the popular “Women Want to Hear Women” podcast.


Complete show notes at


Mar 31, 2019

Steve Reynolds spent most of his career doing morning radio. When the time came to transition professionally, he made the commitment to help talent stay relevant, real, and entertaining. Steve emphasizes the art of connecting with and entertaining the audience, focusing on what motivates the audience to return to a show each day, and the prep it takes to stay successful. Please check out his complete bio and links in the Show Notes.





Mar 25, 2019

You probably know the name Rob Barnett from his high─profile stint as President of Programming for CBS Radio, which is just the tip of the iceberg.  Rob Barnett Media is a strategic content partner delivering talent, development & audience to networks, producers & brands. He’s hired and developed A-list talent and launched original series at MTV, VH1, CBS, and Audible/Amazon. He also founded one of the first online studios and networks for ten years: My Damn Channel.

His complete bio and links to some of his impressive creations are in the show notes.

Mar 18, 2019

Ryan Wild is the PD at Emmis Radio’s HANK-FM in Indy.  After an impressive run at Milwaukee’s KTI Country, and Omaha, where he served as operations manager for NRG Media’s Sweet 98, Power 106.9 and The Keg, Ryan shares his views on what ingredients make a winning brand in any size market.

In this episode, Ryan candidly shares his experiences on both sides of the radio hiring desk, as well as the ‘secret sauce’ that has been a common thread in making him one of the most loved, respected and feared PD’s in radio today.

Complete Show Notes:

Feb 25, 2019

Dave Beasing has programmed some America's most innovative radio stations including The Sound, and Star 98.7 in Los Angeles.  (He’s also the PD who gave Ryan Seacrest his first full-time radio job!)

Dave advised hundreds of media properties – radio, TV, cable, web – as Senior Consultant at Jacobs Media Strategies. Now as technologies evolve, Dave’s creativity keeps him in the middle of the action as the founder of Sound That Brands.

Key Takeaways you won't want to miss:

(2:30)  Dave discusses what radio can learn from the current explosion of podcasting and shares insights from the most recent Podcast Movement in Philadelphia.

(3:22) Tips on how radio can use podcasting to create smart solutions for radio advertisers, without hurting your station brand.

(4:18) Dave outlines the best ways to roll out and execute an online strategy, and offers four steps for radio stations to catch if they’ve fallen behind ─ even if t don’t have unlimited resources.

(5:10) The ONE lesson on-air talent should ALWAYS keep in mind as new online opportunities arise.

(12:19) Dave share a vision of what radio brands can be in the near future, and shares his thoughts on the type of media leaders to watch!

Show notes at:

Feb 18, 2019

Beverlee Brannigan exudes a passion for radio. Local radio.

From on-air to PD to Group VPP to GM, she's always worked hard to connect listeners and advertisers with the communities served by each brand. She has always demonstrated that it's the job of each station brand to make a difference in its market. No surprise she's assembled an inspired group of air talent, entertainers, content producers, sales professionals, journalists, and leaders. Beverlee is widely considered by the industry to be a trailblazer for women in Country Radio and is the recipient of numerous accolades and awards. 

Now as SVP/P for Summit Media, and President/GM of their six-station cluster in Wichita, she brings her award-winning insights to us!

Biggest Takeaways You Don’t Want to Miss:

 (3:26) Beverlee discusses the one thing may have held back her career progress, and why it didn’t!

(4:09) A key difference between how men and women approach professional advancement, and lessons EVERYONE can learn from it. 

(6:50) The key traits and characteristics that separate winning applicants from those who never seem to get the offer.

(10:45) A top survival tip for anyone who loves programming or performing on-the-air. 

(13:46) What’s the one thing Beverlee wishes she’d explored earlier in her career?

 Show notes at


Feb 13, 2019

Some of radio's top performers share lessons they’ve learned along the way, that they WISH someone had told them when they were first starting out.

Hear from top stars like 

Cadillac Jack, Morning host - KICKS 101.5,Atlanta

Dede McGuire, Nationally syndicated morning host – K104/Dallas & Compass Media

Drew Lee, Morning co-host – KTLK, Twin Cities

JT the Brick – Las Vegas Sports Network & The FAN

Jay Philpott, PD – KLOVE 105, Minneapolis

Jill Strada, OM – Cox Radio/Miami

Jim O’Hara, OM and WLLR Midday Host – IHeart Radio, Quad Cities, IA

Jonathan Drake, OM and Mix 9X.X Afternoon host – Saga Communications, Champaign, ILTop

Karen Dalessandro, Afternoon host – 96.5 WKLH, Milwaukee

 Show notes at


Dec 10, 2018

As we explored in Brandwidth, if you were to start a radio station today, you’d want it to be TECHNOLOGICALLY in synch with rapidly changing consumer capabilities.  You’d need to be CREATIVELY in synch with all co-branded platforms.  Importantly, Innovation is the only sustainable strategy for creating long-term value. 

Neal Sabin and Rick O’Dell are doing just that.

Neal serves as President of Content and Networks of Weigel Broadcasting. There, he’s been instrumental in creating numerous networks including Decades, ME-TV and ME-Too, and now MeTV-FM radio, which has taken Chicago by storm and is now available as a syndicated format. He also oversees the company’s TV stations in multiple markets 

Rick O’Dell is the consummate Chicago radio veteran, perhaps best known for as Chicago’s pre-eminent authority on smooth jazz programming, as the longtime Program Director of WNUA. Previous stops included soft-AC WCLR, and he now oversees programming on the soft rock/oldies station branded as Me-TV FM.

Together, they join us to share the power of creating in the now, to be poised for tomorrow by offering insights to the multimedia phenomenon that is “ME”. 

Biggest Takeaways You Don’t Want to Miss:

(1:58) Neal shares the definition of the “Me” in MeTV and MeTV-FM.  Discover why the recipe may be simpler than you might think, but also why it’s not easy to execute! 

(3:03) Hear what led Neal and Rick to believe that a successful cable TV network could be reimagined to defy ratings gravity as a popular music radio format? 

(5:35) Wait until you hear the little know physics facet which makes the rapid rise of Chicago’s first MeTV-FM even more impressive!

(6:45) Hear the masterplan which gives MeTV-FM a competitive advantage unlike any other. 

(12:09) After success on TV, Radio and online, Neal and Rick define their biggest opportunity moving forward…and how it could work for you!

 Complete show notes:

Dec 3, 2018

Sean Ross is a fan of radio programming and content in every form and on all platforms. He’s VP of music and programming for Edison Research, working on audience research in all formats and around the world. He also provides programming consulting and music scheduling to more than a dozen stations throughout North America. He’s also the author of the influential Ross On Radio column in Radio Insights.  His writing also appears in Billboard, the RAIN Newsletter, Radio-Insight and other notable publications. In his spare time, Sean also authors liner notes for compilation and greatest hits releases and is a recognized industry expert on music and radio who has been quoted in USA Today, the New York Times, the Los Angeles Times, the Boston Globe, NBC, the Associated Press and numerous other news organizations. 

Biggest Takeaways You Don’t Want to Miss:


Biggest Takeaways You Don’t Want to Miss:


(1:50) The trends Sean sees on the horizon for radio stations and listeners. 

(2:44) A preview of the way Sean sees music radio evolving both on-air and off-air, and how YOU can prepare to keep your career relevant. 

(3:45) Does pure-play streaming pose a threat to legacy radio stations?  Sean explores the situation, and what radio can do about it.

(5:00) Sean shares perspective on the “Breeze” phenomenon and examines whether this represents a ‘re-launch’ of the Soft AC format, or more of a total ‘re-boot’. 

(10:15) Sean reveals what he sees as one of the biggest format opportunities for legacy radio brands. 

Bonus: Hear Sean’s “top-of-mind” picks for some of the best radio stations on-the-air today!

Nov 26, 2018

Last time, Heather Cohen of The Weiss Agency shared insights on what it takes to get the attention of an agent when going for 'the big gig'.

(If you missed it, we encourage you to click over to Episode #085 first.)

This time Heather continues sharing insights with an episode focused primarily on The D.I.Y. Negotiator -- those who may not yet be ready, or in the market for, agency representation.

Whether you learn some new tips, tricks and techniques or are just reminded of things you may have forgotten, we trust that the knowledge shared in this episode can help you achieve greater success!

Complete Show Notes:

Nov 19, 2018

Heather Cohen is Executive Vice President of The Weiss Agency, a broadcast talent agency which represents and develops the careers of many of the industry’s most successful local and syndicated personalities. Heather joined the Weiss Agency directly from GreenStone Media, LLC, where she was Vice President, Programming.  Previously she served as  Assistant Program Director for New York’s legendary WOR.   Among her many awards, she’s been named radio’s “Woman of the Year” by Talker’s and is consistently among Radio Ink Magazine’s Most Influential Women and was featured on the cover last year. Heather also judged the Tony Awards for eight seasons, so she clearly KNOWS talent! 

Biggest Takeaways You Don’t Want to Miss:

(4:07) What criteria does a top agent look for when considering whether to represent a new talent? 

(5:07) Heather explains why having strong cross-platform skills are no longer optional, but expected when seeking a new position. 

(6:30) For those who may not have talent representation. Heather shares some “D.I.Y.” negotiation pointers. 

(7:35) Heather reveals a ‘secret weapon’ tactic which ANYONE can do ─ but most don’t.

 (12:10)  Having been involved in a ton of high-profile deals, Heather shares some top things that employers may not always tell you BEFORE you start working there.

Complete Show Notes:


Nov 12, 2018

Let there be no doubt, Scott Innes is a radio guy through and through. After working at stations in various markets, his hallmark became an uncanny knack to do character voices. Then, Hollywood called. Scott became the official voice of Hanna-Barbera’s famous cartoon character, Scooby-Doo, and eventually other characters. He’s also given voice to over 1,000 talking Scooby-Doo items such as toys and video games and has appeared on countless TV shows like The Tonight Show, Fox and Friends, and others. On the radio, Scott’s s been voted “favorite On-Air Personality” for three years running Parents Magazine, and he won Air Personality of the Year by the CRB in Nashville and was voted the Academy of Country Music’s Air Personality of the Year!

Biggest Takeaways You Don’t Want to Miss:

(2:01) Scott shares how his love for radio and all things audio lead to mastering cartoon voices. 

(3:52) Now it can be told: the ploy that earned Scott a spot on the Hanna-Barbera roster, and ultimately filling in the footsteps of Casey Kasem.

(6:47) The key similarities and differences between radio folks and Hollywood, and why Scott chooses to stay grounded in local radio. 

(8:09) A trick learned from TV: how social video can engage and ACTIVATE your audience when you need them most.

(12:09) Some tough but honest and sound advice for anyone serious about a career in media today.


Complete Show Notes:

Oct 29, 2018

Chris Baker started coming to Omaha as a comic in the early 90's working at The Funny Bone Comedy Club. The great audiences and experiences quickly made Omaha his favorite stop on tour. After Talk Radio stints in Miami, Kansas City, Houston, and Minneapolis his dream opportunity opened up at Omaha’s regional powerhouse KFAB. During his afternoon drive show, Chris likes to mix the serious with the absurd or as he “… a mix of the salt and the sugar" sometimes known as "Road Range Relief"

Biggest Takeaways You Don’t Want to Miss:

(2:00) Lessons learned in the transition from full-time comedy to radio. 

(3:15) Things to look for to make SURE you’ve found the right radio ‘home’, and how to keep it that way! 

(5:35) Chris shares important advice for any radio person who’d like to take their ‘show’ on stage. 

(7:44) “Get-R-Done” with another prominent Nebraskan who also practices both comedy and radio. 

(11:41) Ways to define, polish and make the most of the ONLY thing an on-air performer can ever REALLY control.


complete show notes: 


Oct 15, 2018

Miami radio’s Paul Castronovo IS Florida.  He co-hosted “the Paul and Young Ron Show” in South Florida for almost 3 decades on stations including WSHE, 94.9 Zeta and most recently Big 105.9. Then one day, Young Ron decided to retire and the radio empire became The Paul Castronovo show.

Still the same lunacy, but with a new crew backing him up. While Paul was born in Brooklyn he’s a U of Flordia grad, a rabid Gator fan, and you will most likely find him fishing on weekends. He's also president of Castronovo Vineyards, as well as a husband and a dad. He’s a family guy, an Italian guy, and he likes the camaraderie that combination brings to radio. Here to tell us all about it..and more!


Biggest Takeaways You Don’t Want to Miss:

 (1:28)  A Brandwidth on Demand FIRST ─ a top market morning host who was originally FORCED into radio!

(3:42)  One surefire “TELL” that a new station employee is probably NOT going to last. 

(4:27)  Tips for the care and feeding of your next GM or PD, and survival tips for dealing with the good, the bad, and the ugly. 

(5:45)  Critical things a new PD should NEVER do when trying to coach and motivate talent – whether longtime veterans or the newest of the new. 

(7:45) Lessons learned dealing with the departure of a key show member, and casting new show members.



Oct 1, 2018

Many consider the DeDe McGuire the hardest working woman in radio…and with good cause! A trailblazer and industry leader who has been entertaining radio audiences for years, DeDe is famous for her entertaining, empowering, and enlightening approach.

After co-hosting the nationally syndicated “Doug Banks Show”, DeDe is one of only a few women in America to host her own major market morning show, based at K104/Dallas, and syndicated by Compass Media. 

If you check her bio in the show notes, you’ll wonder how she gets it all done ─ but she does! 

Top Takeaways You Won't Want to Miss

(1:30) DeDe shares how an open career mind it led her from TV news to Country Radio major market mornings by age 22 and network radio soon after!.

 (3:59) DeDe shares secrets learned from some of her most influential role models, and lessons any winning show can use. 

(5:15) How to tell whether someone in radio is willing to make it a CAREER, or just have a J-O-B.

(6:28)  Dede discloses the two things that make any story more compelling and relatable, whether on a network or local show!

(10:36) Hear DeDe’s tips on making more than a LIVING, but a LIFE!

complete show notes & videos:


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