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Brandwidth On Demand

The mediascape keeps changing. Are YOU keeping up? The "Brandwidth Era" means mastery of more valid distribution platforms for branded audio content. In each 15-minute episode the best in the business share insider tips, tools and trade craft secrets to success now and in the future. Co-hosted by Media Strategist and 2nd-generation broadcaster David Martin and recovering radio programmer, manager Kipper McGee, who also authored the book "Brandwidth: How Big Broadcasting is Missing the Mediamorphosis".
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Now displaying: May, 2018
May 26, 2018

This time, Brandwidth On Demand goes INTERNATIONAL, with European coaches Nails Mahoney & Tracey Lee.  Each have 30 years experience as Radio Presenters/Content Creators in Ireland, the UK, Malta, Canada and Asia.

Nails has hostied all day parts in major markets such as Dublin, Toronto and Vancouver.  His audio has also aired regularly on the BBC.

Tracey is an award-winning Producer and Presenter hosting top-rated National radio shows including Today FM in Ireland as well as XFM in Malta. She is a multi-award winning Producer for her work with Ireland’s South East Radio and is a regular lecturer in BCFE College in Dublin. 

Since 2007 over 2,000 broadcasters and radio professionals worldwide have used the services of On Air Coach through Live Workshops, Mentoring & Air-Checking and Radio Station engagements. Many have gone on to become award winnersmarket leaders and high earners, adding value to their career and to their Radio Stations.

Takeaways You Don’t Want to Miss:

(1:40) The differences and similarities between radio around the world and the US?

(3:19) How are stations in Europe structured and operated?

(4:55) What is the ‘secret ingredient’ missing from American radio that causes broadcast pros to STAY in other countries?

(7:45) How do stations on other continents utilize online assets?

(10:53) How do broadcasters in other countries handle the age old “sales VERSUS programming’ conundrum?

Show notes: www.brandwidthondemand.com

May 21, 2018

Jeff Davis is one of the heritage voices of WLS with a career there spanning over 40 years. After moving to LA, to focus on his successful career as a national voiceover talent, he also served as the afternoon personality on Star 98.7 in Los Angeles, still maintaining work with WLS AM as the station's voice. Jeff crafts the imaging for Radio and Television stations in all size markets. He also is a well-known narrator and voice for commercials. Jeff also hosted the live radio version of the Grammy Awards, national radio shows, including "On The Radio" and the "American Dance Traxx", both distributed by Westwood One."  Currently, he writes, produces and performs a daily radio feature called ‘Just a Thought’.

As an actor, he has appeared in six feature films. and done voice work for network television on CBS and VH-1, among others.

As a DJ, Jeff heard a song by a Chicago band on a jukebox. He asked the WLS music director if he could play it after discovering they were a Chicago band. He was allowed to play it twice and on the strength of continued WLS airplay, the band was able to secure a new recording contract. The band: Styx.

May 7, 2018

A radio career can mean some ups and downs, some twists and turns.  Nobody knows that better than the radio veteran known as DreX, who is back in Chicago as morning host at the iconic B96. 

Previously DreX hosted mornings at I-Heart’s Top 40 KISS-FM 103.5 in Chicago before heading to San Francisco’s KGO. He’s also guested on numerous other radio shows including the Opie and Anthony show on Sirius/XM. Now he’s back in Chicago, the market whose legendary talent lured him into radio originally…and, along with co-host Nina Hajian, Gabe Ramirez and the B96 morning team, proving that when it comes to morning radio “DreX Marks the Spot.”

Key Takeaways You Won’t Want to Miss!

(2:22) What is the REAL key to DreX’s success in Chicago?

(3:00) DreX’s take on what separates GREAT PDs and Managers from the ‘wannabes’.

(4:59) Tips for successfully getting to know and ‘get’ a brand new market?

(6:30) DreX’s recommendations for winning with an entire new team of cast members?

(11:35) The one secret that can determine whether your career flourishes or not ─ plus dealing with the dreaded ‘non-compete’ clause!

 Show notes at www.brandwidthondemand.com

 

 

May 7, 2018

When it comes to radio today, few define ‘local’ success more than Jim O’Hara!  He’s currently the SVP/Programming of I-Heart’s cluster in Davenport IA, and the award-winning PD and midday host for Country legend WLLR.  But that’s just scratching the surface.

 

After 5 years programming the market’s ORIGINAL Top 40 and AOR combo, KSTT and 97X, he moved to crosstown WOC-AM, and KIIK104.5, where he served in numerous capacities for various owners, including General Manager, prior to I-Heart’s taking over and creating the seven-station Quad Cities Radio Group.

 

Among his many awards, Jim has been named Billboard PD of the Year, one of Radio Ink’s Best 100 Programmers, and his WLLR was named Station of the Year by the Country Music Association.  In his ‘spare time’, he also does voiceover work, and in this episode you’ll hear why! 

 

Biggest Takeaways You Don’t Want to Miss:

(2:43) What’s the one thing that has kept Jim challenged excited while making one market ‘home” for decades?

(4:28) Some of the common things that make some stations and clusters WINNERS, while others struggle.

(5:45) The overlooked skill that is now FINALLY critical to radio people, too.

(7:30) The biggest change in dynamics for future programming success?

(9:32) Why effective INTERNAL communication can help you keep your job, and how best to do it.

 

Complete show notes and more info:

www.brandwidthondemand.com

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