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Brandwidth On Demand

The mediascape keeps changing. Are YOU keeping up? The "Brandwidth Era" means mastery of more valid distribution platforms for branded audio content. In each 15-minute episode the best in the business share insider tips, tools and trade craft secrets to success now and in the future. Co-hosted by Media Strategist and 2nd-generation broadcaster David Martin and recovering radio programmer, manager Kipper McGee, who also authored the book "Brandwidth: How Big Broadcasting is Missing the Mediamorphosis".
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Now displaying: November, 2018
Nov 26, 2018

Last time, Heather Cohen of The Weiss Agency shared insights on what it takes to get the attention of an agent when going for 'the big gig'.

(If you missed it, we encourage you to click over to Episode #085 first.)

This time Heather continues sharing insights with an episode focused primarily on The D.I.Y. Negotiator -- those who may not yet be ready, or in the market for, agency representation.

Whether you learn some new tips, tricks and techniques or are just reminded of things you may have forgotten, we trust that the knowledge shared in this episode can help you achieve greater success!

Complete Show Notes:

www.brandwidthondemand.com

Nov 19, 2018

Heather Cohen is Executive Vice President of The Weiss Agency, a broadcast talent agency which represents and develops the careers of many of the industry’s most successful local and syndicated personalities. Heather joined the Weiss Agency directly from GreenStone Media, LLC, where she was Vice President, Programming.  Previously she served as  Assistant Program Director for New York’s legendary WOR.   Among her many awards, she’s been named radio’s “Woman of the Year” by Talker’s and is consistently among Radio Ink Magazine’s Most Influential Women and was featured on the cover last year. Heather also judged the Tony Awards for eight seasons, so she clearly KNOWS talent! 

Biggest Takeaways You Don’t Want to Miss:

(4:07) What criteria does a top agent look for when considering whether to represent a new talent? 

(5:07) Heather explains why having strong cross-platform skills are no longer optional, but expected when seeking a new position. 

(6:30) For those who may not have talent representation. Heather shares some “D.I.Y.” negotiation pointers. 

(7:35) Heather reveals a ‘secret weapon’ tactic which ANYONE can do ─ but most don’t.

 (12:10)  Having been involved in a ton of high-profile deals, Heather shares some top things that employers may not always tell you BEFORE you start working there.

Complete Show Notes:

www.brandwidthondemand.com

 

Nov 12, 2018

Let there be no doubt, Scott Innes is a radio guy through and through. After working at stations in various markets, his hallmark became an uncanny knack to do character voices. Then, Hollywood called. Scott became the official voice of Hanna-Barbera’s famous cartoon character, Scooby-Doo, and eventually other characters. He’s also given voice to over 1,000 talking Scooby-Doo items such as toys and video games and has appeared on countless TV shows like The Tonight Show, Fox and Friends, and others. On the radio, Scott’s s been voted “favorite On-Air Personality” for three years running Parents Magazine, and he won Air Personality of the Year by the CRB in Nashville and was voted the Academy of Country Music’s Air Personality of the Year!

Biggest Takeaways You Don’t Want to Miss:

(2:01) Scott shares how his love for radio and all things audio lead to mastering cartoon voices. 

(3:52) Now it can be told: the ploy that earned Scott a spot on the Hanna-Barbera roster, and ultimately filling in the footsteps of Casey Kasem.

(6:47) The key similarities and differences between radio folks and Hollywood, and why Scott chooses to stay grounded in local radio. 

(8:09) A trick learned from TV: how social video can engage and ACTIVATE your audience when you need them most.

(12:09) Some tough but honest and sound advice for anyone serious about a career in media today.

 

Complete Show Notes:

www.brandwidthondemand.com

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