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Brandwidth On Demand

The mediascape keeps changing. Are YOU keeping up? The "Brandwidth Era" means mastery of more valid distribution platforms for branded audio content. In each 15-minute episode the best in the business share insider tips, tools and trade craft secrets to success now and in the future. Co-hosted by Media Strategist and 2nd-generation broadcaster David Martin and recovering radio programmer, manager Kipper McGee, who also authored the book "Brandwidth: How Big Broadcasting is Missing the Mediamorphosis".
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Now displaying: October, 2019
Oct 28, 2019

John Tesh is a radio star who also happens to have SIX music Emmys, two Grammy nominations, three gold records, seven Public Television specials and 8 million records sold

John is the perfect example of BRANDwidth in action, hitting the full spectrum of on-air and online outlets. He’s the host of the popular the ‘Intelligence For Your Life’ radio and TV programs. His radio show alone gets 40 million gross impressions/per week. John’s Facebook page has a weekly reach of 20-25 million engagements/week. Then, in a move many radio personalities can learn from, John and his marketing team regularly utilize these robust platforms to promote his live concert performances.

John's insights, experiences and ongoing success make him a role model ANYONE serious about a career in media should pay attention to!

Oct 7, 2019

Mike McVay is President of McVay Media, a full-service consulting firm, the specializes in content creation, radio programming including network syndication, talent coaching and unique media strategy design. He also focuses on podcast creation and development and other digital content strategies. Most recently, he served as Executive Vice President of Content and Programming for CUMULUS and WESTWOOD ONE. 

Oct 7, 2019

Feel overwhelmed by the continuous change in our mediascape? Concerned about keeping your job, let alone becoming the obvious choice when the next ‘big gig’ opens?

Mike McVay is President of McVay Media, a full-service consulting firm, the specializes in content creation, audio programming, talent coaching and unique media strategy design. He also focuses on podcast creation and development and other digital content strategies.   Most recently, he served as Executive Vice President of Content and Programming for CUMULUS and WESTWOOD ONE

Mike generously outlines the skills, attributes and evolving approaches you need to succeed!

 

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