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Brandwidth On Demand

The mediascape keeps changing. Are YOU keeping up? The "Brandwidth Era" means mastery of more valid distribution platforms for branded audio content. In each 15-minute episode the best in the business share insider tips, tools and trade craft secrets to success now and in the future. Co-hosted by Media Strategist and 2nd-generation broadcaster David Martin and recovering radio programmer, manager Kipper McGee, who also authored the book "Brandwidth: How Big Broadcasting is Missing the Mediamorphosis".
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Now displaying: Page 1
Mar 3, 2018

Brandwidth MEANS the fusion of solid BRANDING with sharp, smart use of the various BANDwidth options available, and this guest if PERFECT to navigate today’s mediascape. When Beasley Media Group acquired Greater Media, they acquired some great stations, along with one of the brightest minds in media as their Vice President of Programming Buzz Knight.

In addition to an impressive series of programming posts, including WZLX-FM, Boston; Saga Communications WNOR-FM, Norfolk, and WLVQ-FM, Columbus, Buzz was also a member of the on-air talent team at WNEW-FM in New York City.  In addition to his group VPP position at Beasley, Buzz also serves on a number of industry audience measurement advisory boards.

Discover:

The “R” word that can make or break your career.

Buzz’s recipe for an outstanding radio operation.

Secrets on how to make YOUR radio brand(s) stand out from all the media ‘noise’.

Some pointers ─ which surprise you ─ on creating the strongest radio brand(s) possible (for your radio station or YOUR career!).

Navigating the career maze: hear what is considered ‘the full package’ when Buzz considers applicants, both for on-air and management positions.

 Complete show notes:

www.brandwidthondemand.com

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