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Brandwidth On Demand

The mediascape keeps changing. Are YOU keeping up? The "Brandwidth Era" means mastery of more valid distribution platforms for branded audio content. In each 15-minute episode the best in the business share insider tips, tools and trade craft secrets to success now and in the future. Co-hosted by Media Strategist and 2nd-generation broadcaster David Martin and recovering radio programmer, manager Kipper McGee, who also authored the book "Brandwidth: How Big Broadcasting is Missing the Mediamorphosis".
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Now displaying: Page 1
Aug 13, 2018

Andrew Lee is the APD and morning co-host of KTLK, Minneapolis, branded as the Twin Cities News-Talk 1130.  After leading WSKY in the Gainesville market to dominance as one of Florida’s first talk FM stations, Andrew was next tapped to program then-Journal Broadcasting’s KQTHThe Truth”/Tuscon ─ and turn it into another successful FM talker. Next stop, the Twin Cities where Andrew is now reunited with his popular Arizona morning host Jon Justice for the Justice & Drew morning show.  In his ‘spare time’, and Andrew also co-hosts 'The Minnesota Beercast' with Andrew Schmitt.  

Key takeaways You Won’t Want to Miss:

 (1:30)  The unusual career turns that led an audio engineer and sound designer into radio hosting, Programming and now, large market mornings! 

(2:50)  Ways to tell whether your station REALLY embraces creativity, or is just paying lip service.

(4:45)  Andrew’s discoveries and lessons learned about ANY on-air talent finding their authentic ‘take’ on any given topic. 

(5:52) Drew shares key considerations for branding ANY radio station, show or any other audio brand. 

(12:13) Tips for learning how to really APPRECIATE the FUN in any radio or audio position!

complete show notes:

www.brandwidthondemand.com 

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