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Brandwidth On Demand

The mediascape keeps changing. Are YOU keeping up? The "Brandwidth Era" means mastery of more valid distribution platforms for branded audio content. In each 15-minute episode the best in the business share insider tips, tools and trade craft secrets to success now and in the future. Co-hosted by Media Strategist and 2nd-generation broadcaster David Martin and recovering radio programmer, manager Kipper McGee, who also authored the book "Brandwidth: How Big Broadcasting is Missing the Mediamorphosis".
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Now displaying: Page 1
Oct 1, 2018

Many consider the DeDe McGuire the hardest working woman in radio…and with good cause! A trailblazer and industry leader who has been entertaining radio audiences for years, DeDe is famous for her entertaining, empowering, and enlightening approach.

After co-hosting the nationally syndicated “Doug Banks Show”, DeDe is one of only a few women in America to host her own major market morning show, based at K104/Dallas, and syndicated by Compass Media. 

If you check her bio in the show notes, you’ll wonder how she gets it all done ─ but she does! 

Top Takeaways You Won't Want to Miss

(1:30) DeDe shares how an open career mind it led her from TV news to Country Radio major market mornings by age 22 and network radio soon after!.

 (3:59) DeDe shares secrets learned from some of her most influential role models, and lessons any winning show can use. 

(5:15) How to tell whether someone in radio is willing to make it a CAREER, or just have a J-O-B.

(6:28)  Dede discloses the two things that make any story more compelling and relatable, whether on a network or local show!

(10:36) Hear DeDe’s tips on making more than a LIVING, but a LIFE!

complete show notes & videos:

www/brandwidthondemand.com

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