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Brandwidth On Demand

The mediascape keeps changing. Are YOU keeping up? The "Brandwidth Era" means mastery of more valid distribution platforms for branded audio content. In each 15-minute episode the best in the business share insider tips, tools and trade craft secrets to success now and in the future. Co-hosted by Media Strategist and 2nd-generation broadcaster David Martin and recovering radio programmer, manager Kipper McGee, who also authored the book "Brandwidth: How Big Broadcasting is Missing the Mediamorphosis".
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Now displaying: Page 1
Oct 15, 2018

Miami radio’s Paul Castronovo IS Florida.  He co-hosted “the Paul and Young Ron Show” in South Florida for almost 3 decades on stations including WSHE, 94.9 Zeta and most recently Big 105.9. Then one day, Young Ron decided to retire and the radio empire became The Paul Castronovo show.

Still the same lunacy, but with a new crew backing him up. While Paul was born in Brooklyn he’s a U of Flordia grad, a rabid Gator fan, and you will most likely find him fishing on weekends. He's also president of Castronovo Vineyards, as well as a husband and a dad. He’s a family guy, an Italian guy, and he likes the camaraderie that combination brings to radio. Here to tell us all about it..and more!

 

Biggest Takeaways You Don’t Want to Miss:

 (1:28)  A Brandwidth on Demand FIRST ─ a top market morning host who was originally FORCED into radio!

(3:42)  One surefire “TELL” that a new station employee is probably NOT going to last. 

(4:27)  Tips for the care and feeding of your next GM or PD, and survival tips for dealing with the good, the bad, and the ugly. 

(5:45)  Critical things a new PD should NEVER do when trying to coach and motivate talent – whether longtime veterans or the newest of the new. 

(7:45) Lessons learned dealing with the departure of a key show member, and casting new show members.

 

 

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