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Brandwidth On Demand

The mediascape keeps changing. Are YOU keeping up? The "Brandwidth Era" means mastery of more valid distribution platforms for branded audio content. In each 15-minute episode the best in the business share insider tips, tools and trade craft secrets to success now and in the future. Co-hosted by Media Strategist and 2nd-generation broadcaster David Martin and recovering radio programmer, manager Kipper McGee, who also authored the book "Brandwidth: How Big Broadcasting is Missing the Mediamorphosis".
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Now displaying: Page 1
Nov 19, 2018

Heather Cohen is Executive Vice President of The Weiss Agency, a broadcast talent agency which represents and develops the careers of many of the industry’s most successful local and syndicated personalities. Heather joined the Weiss Agency directly from GreenStone Media, LLC, where she was Vice President, Programming.  Previously she served as  Assistant Program Director for New York’s legendary WOR.   Among her many awards, she’s been named radio’s “Woman of the Year” by Talker’s and is consistently among Radio Ink Magazine’s Most Influential Women and was featured on the cover last year. Heather also judged the Tony Awards for eight seasons, so she clearly KNOWS talent! 

Biggest Takeaways You Don’t Want to Miss:

(4:07) What criteria does a top agent look for when considering whether to represent a new talent? 

(5:07) Heather explains why having strong cross-platform skills are no longer optional, but expected when seeking a new position. 

(6:30) For those who may not have talent representation. Heather shares some “D.I.Y.” negotiation pointers. 

(7:35) Heather reveals a ‘secret weapon’ tactic which ANYONE can do ─ but most don’t.

 (12:10)  Having been involved in a ton of high-profile deals, Heather shares some top things that employers may not always tell you BEFORE you start working there.

Complete Show Notes:

www.brandwidthondemand.com

 

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