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Brandwidth On Demand

The mediascape keeps changing. Are YOU keeping up? The "Brandwidth Era" means mastery of more valid distribution platforms for branded audio content. In each 15-minute episode the best in the business share insider tips, tools and trade craft secrets to success now and in the future. Co-hosted by Media Strategist and 2nd-generation broadcaster David Martin and recovering radio programmer, manager Kipper McGee, who also authored the book "Brandwidth: How Big Broadcasting is Missing the Mediamorphosis".
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Now displaying: Page 1
Dec 3, 2018

Sean Ross is a fan of radio programming and content in every form and on all platforms. He’s VP of music and programming for Edison Research, working on audience research in all formats and around the world. He also provides programming consulting and music scheduling to more than a dozen stations throughout North America. He’s also the author of the influential Ross On Radio column in Radio Insights.  His writing also appears in Billboard, the RAIN Newsletter, Radio-Insight and other notable publications. In his spare time, Sean also authors liner notes for compilation and greatest hits releases and is a recognized industry expert on music and radio who has been quoted in USA Today, the New York Times, the Los Angeles Times, the Boston Globe, NBC, the Associated Press and numerous other news organizations. 

Biggest Takeaways You Don’t Want to Miss:

 

Biggest Takeaways You Don’t Want to Miss:

 

(1:50) The trends Sean sees on the horizon for radio stations and listeners. 

(2:44) A preview of the way Sean sees music radio evolving both on-air and off-air, and how YOU can prepare to keep your career relevant. 

(3:45) Does pure-play streaming pose a threat to legacy radio stations?  Sean explores the situation, and what radio can do about it.

(5:00) Sean shares perspective on the “Breeze” phenomenon and examines whether this represents a ‘re-launch’ of the Soft AC format, or more of a total ‘re-boot’. 

(10:15) Sean reveals what he sees as one of the biggest format opportunities for legacy radio brands. 

Bonus: Hear Sean’s “top-of-mind” picks for some of the best radio stations on-the-air today!

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