Mitch Michaels has been on the air in the Chicago market for several decades, and worked at just about every rock station in town! He is perhaps best known for helping start WXRT-FM, and for his work at WKQX-FM, “The Loop” WLUP-FM, WCKG-FM, and others.
He is currently ‘Doin’ the Cruise” from 3p-7p at 95.9 “The River” WERV-FM in suburban Chicago, and has recently released a book of the same name: “Doin’ the Cruise: Memories From A Lifetime in Radio and Rock & Roll.
With his longstanding run in the same major market, Mitch digs into how his job has evolved and reveals the ONE THING he feels is most important today for ANY on-air talent to remain relevant tomorrow. His insights might surprise you.
Complete show notes:
Ever have a radio station change their name for you?
That's exactly what 94.5 KTI country did after revealing that Milwaukee country radio mainstay Karen Dalessandro was switching dial positions. Her new station is so happy to have her that they have renamed the station “94-5 KAREN COUNTRY” in a series of ads, including TV and outdoor.
Clearly, Karen is a modern-day renaissance pro. She’s done voice-over and on-camera work for advertising agencies, worked in theater and comedy improv, and was even a TV entertainment reporter for Milwaukee’s FOX-TV affiliate.
As longtime morning host at Milwaukee’s leading country radio station, she is now hosting afternoons on rival “KTI Country” and serving as WKTI Music Director.
In sharing her journey she offers some tips for deciding whether you're ready to lead a large market morning show, and importantly, what it takes to KEEP a show on top for almost two decades.
Having been in the enviable position of "hiring her next boss", Karen describes what are some of the traits (good and bad) which any talent should be aware of before signing on the line.