Brandwidth On Demand

The mediascape keeps changing. Are YOU keeping up? The "Brandwidth Era" means mastery of more valid distribution platforms for branded audio content. In each 15-minute episode the best in the business share insider tips, tools and trade craft secrets to success now and in the future. Co-hosted by Media Strategist and 2nd-generation broadcaster David Martin and recovering radio programmer, manager Kipper McGee, who also authored the book "Brandwidth: How Big Broadcasting is Missing the Mediamorphosis".
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Now displaying: 2017
Dec 18, 2017

Mitch Michaels has been on the air in the Chicago market for several decades, and worked at just about every rock station in town! He is perhaps best known for helping start WXRT-FM, and for his work at WKQX-FM, “The Loop” WLUP-FM, WCKG-FM, and others. 

He is currently ‘Doin’ the Cruise” from 3p-7p at 95.9 “The River” WERV-FM in suburban Chicago, and has recently released a book of the same name: “Doin’ the Cruise: Memories From A Lifetime in Radio and Rock & Roll.

With his longstanding run in the same major market, Mitch digs into how his job has evolved and reveals the ONE THING he feels is most important today for ANY on-air talent to remain relevant tomorrow.  His insights might surprise you.

Complete show notes:


Dec 11, 2017

Ever have a radio station change their name for you?

That's exactly what 94.5 KTI country did after revealing that Milwaukee country radio mainstay Karen Dalessandro was switching dial positions.  Her new station is so happy to have her that they have renamed the station “94-5 KAREN COUNTRY” in a series of ads, including TV and outdoor.

Clearly, Karen is a modern-day renaissance pro.  She’s done voice-over and on-camera work for advertising agencies, worked in theater and comedy improv, and was even a TV entertainment reporter for Milwaukee’s FOX-TV affiliate.

As longtime morning host at Milwaukee’s leading country radio station, she is now hosting afternoons on rival “KTI Country” and serving as WKTI Music Director.

In sharing her journey she offers some tips for deciding whether you're ready to lead a large market morning show, and importantly, what it takes to KEEP a show on top for almost two decades.   

Having been in the enviable position of "hiring her next boss", Karen describes what are some of the traits (good and bad) which any talent should be aware of before signing on the line.


Nov 27, 2017

For many who work in rock radio, Cleveland is like Mecca!

It's home to the Rock & Roll Hall of Fame, and legendary rock radio stations, like WMMS where Slats worked earlier in his career. 
After serving at a number of great places like Nashville, Florida and other warmer climates, it was not the weather, but his love of Classic Rock and knowledge of the market that made him a natural choice for a return to Cleveland and WNCX
Slats discusses how the job of morning radio host is changing and shares solid tips for handling that evolution.
He also offers some candid insights on what traits help him determine a good program director or manager.
Slats has been nominated for any number of industry awards and was named Billboard Magazine rock personality of the year and both rock personality of the year And air personality & music director of the year by FMQB
Now his business card says “Just the Morning Guy” for 98.5 WNCX – Cleveland’s Classic Rock. and we're proud to welcome him to the podcast!
Nov 19, 2017

LADONA HARVEY is known in industry circles as the outspoken co-Host of San Diego's Morning News on market leader KOGO,

Her background includes DJ stints in a variety of formats, excelling in markets like Flagstaff, Phoenix and a number of radio stations in Southern California.

LaDona then moved into information, investing a decade as news anchor before making the transition to Talk show host and now, morning co-host on a market-leading News/Talk Station.

She shares some important ways in which she’s seeing how the role of on-air host is evolving, tips for earning a slot at a bigger station or market, and insights on how to move beyond ‘surviving’ the ‘thriving’ in the new media normal.

Show Notes and Bonus Content:


Nov 13, 2017

Cadillac Jack will be marking his 25th year with Atlanta’s KICKS 101.5 in March.  He joined the station as evening host of “Crying, Loving or Leaving” when he was just 20 years-old.  After years as afternoon host on KICKS, Cadillac Jack was cast as the anchor of morning drive in 2005. He’s co-hosted with a number of talented performers, including Dallas McCade who moved to middays with a promotion to KICKS Music Director, and now “Cadillac Jack with Ali Mac” are at the morning helm. Caddy (as he is called in casual circles), has dabbled in television – appearing as TV news report “Ted Philips” on ABC’s “Hope and Faith” and also won an Emmy Award for hosting ABC’s “The Road to the CMA Music Festival.”

In this episode, he shares the ONE piece of advice that has been most helpful to him along the way.  He also offers some invaluable advice for people wishing to follow his lead into the major markets, including tips to being noticed by the right people!

For those coaching winning talent, he also shares some ‘do’s and don’t’s” for coaching strong shows and helping them be their best.

Complete Show Notes:

Nov 8, 2017

Our second season is starting as a year of ‘firsts”.  Our first confab coverage (Morning Show Boot Camp), and this time, our first ‘dual guest’ episode.

Fred Jacobs is well known as one of radio’s leading visionaries. His JACOBS MEDIA created the Classic Rock format and with the initiation of the annual benchmark Jacobs Tech Surve, he’s been acclaimed as a pioneer in the connected car movement,  and overseen the growth of their JACApps division.

Steven Goldstein is recognized as a thought leader in audio programming, marketing and management. His track record of success spans virtually every major radio format for some of the nation's top broadcasting companies. He was a co-founding partner in Saga Communications, serving as Executive Vice President and Group PD from  986 until 2015, when he founded AMPLIFI MEDIA.  

Now these two have teamed up again for what could be a real game changer in bringing radio back into the home…with a new venture called Sonic AI.  Their goal: teach YOU the ‘skills’ to make sure your station brand(s) join the new tech parade back INTO THE HOME!

If you plan on being in radio the next year or more, this is a MUST HEAR episode!

Oct 30, 2017

Time alert: We usually keep episodes to 15 minutes or less, but THIS ONE is so jam-packed with great information, it runs more than a half hour!

The Best of Morning Show Boot Camp brings you highlights from America's longest running talent symposium. If you were there, this will bring back memories of some great lessons and bits shared.

Missed it? You're in for a treat -- AND a special EXCLUSIVE offer for Brandwidth On Demand listeners (in the show notes at

From TRACY JOHNSON to ACE (Ace & TJ), ALT 98.7/LA host WOODY, Las Vegas morning mainstay MERCEDES and more.

One legend interviews another:  WCBS-FM Morning star SCOTT SHANNON talks with HUBBARD CEO GINNY MORRIS.

And WNOR/Norfolk's RICK RUMBLE presides over the battle of the bits...IHeart talent sherpa DENNIS CLARK...and more!

Sep 12, 2017

John Records Landecker is a bona fide radio star, soon to be inducted into the National Radio Hall of Fame.  He’s perhaps best know for his trademark saying "Records Truly is My Middle Name” also the name of his book ─ now entering it’s second printing with an updated “Hall of Fame” edition.

 Starting in small market Michigan radio, he quickly ascended to major markets like Philly and Chicago, where for years he held court at the legendary “Big 89, WLS” (or as he put it, “the Enormous but not too gaudy 89”). There he was part of a lineup that included such radio luminaries as Larry Lujack, Tommy Edwards, Fred Winston, and Dick Biondi to name just a few.  John is also famous for benchmark bits like “Boogie Check”, “Americana Panorama” and “Press My Conference”. Next came stints at other Chicago stations including WJMK, Magic 104.7 and his weekend show "Into the Seventies”. All this was followed by a return to WLS, both on AM and FM in the 2000’s, and he’s still going strong today with a show on his local hometown station WEFM! 

 In this episode, we’re treated to some strong insights from a Hall of Famer who has been to the mountaintop – and is not afraid to speak out. 


Aug 28, 2017

Jay Philpot is living proof that radio people CAN go home again! 

After growing up the the radio mecca of Minneapolis/St. Paul, he hosted at then Emmis CHR, WLOL-FM.  Then stops in with groups including Saga, Clear Channel and Hubbard in markets like Milwaukee, Norfolk, St. Louis, Dallas Baltimore and his national show on the WESTWOOD ONE NETWORK.

Now he’s back in his hometown, ‘stationed’ at the legendary KQ92, KQRS!  For many years, Jay also gave back through his tireless efforts on behaf of the Conclave, and ‘wrote the book’ on the event for their 30th anniversary, and continues to host and produce a podcast: Ain't Misbehavin', Just Conclavin'!

Among the very strong lessons he shares, Jay reveals the traits and skills most vital for radio professionals to rise to the top today and shares the best piece of advice a PD, manager or colleague ever gave him.

Importantly, after top jobs in strong markets ranging from Milwaukee, St. Louis, Dallas, Baltimore and now back to the Twin Cities, Jay explains how he connected with all those stations, and what made him stand out to earn each of those positions.

Show Notes HERE



Aug 21, 2017

When thinking about smart programming minds, one name that often comes up is GEO COOK.

Noted as one of the top pro’s in urban radio, he’s served as PD and Brand Manager for leading urban stations from Charleston to DC, from Pittsburgh to Dallas, where he’s been leading the legendary K104 brand since 2010.  He later added OM duties for sister station Smooth 105.7.

George also guided advisory firms like Geometric Media Consulting, the Media Sales Institute and Atlanta’s Hampton Agency.  In each case, the proof is in the results.

In this episode, he divulges how he directed K104 into the authentic, real-time relevant hip hop brand that continueds to be beloved by its listeners and fans in the DALLAS Metroplex.

He also shares his recipe for helping a heritage winner become even more dominant in its position by creating the most engaging content and listener experience possible at every touch pointS

See Show Notes


Aug 16, 2017

Kellie Rasberry was born and raised in SC with aspirations of becoming an actress, but the owner of a local radio station saw her at a talent convention and thought be great for radio. She eventually become News Director, host of her own morning show, then came a seismix shift: She moved to the big city to join Kidd Kraddick in the Morning in May, 1994.

Since then Kellie has won numerous Favorite Radio Personality of the Year awards, had a part in the made-for-TV movie, “Holiday In Your Heart,” with LeAnn Rimes, co-hosted the Blockbuster Entertainment Awards along with an episode of “Live! With Regis” during the “Women of Radio” week.

Perhaps the biggest shock came with the untimely passing of Kid Kraddock in 2013, at just 53 years old.  Although she had lost her ‘radio husband’, the show soldiered on, and under her guiding hand, the Kid Kraddock In the Morning show continues to excel to this day. 

Kellie discusses how she and the team kept the Kidd Kraddick brand and spirit alive, and shares powerful tips on how YOU can overcome adversity.


See Show Notes and Get

FREE Bonus Content

Aug 7, 2017

NASH-FM morning star KELLY FORD is the epitome of “Award Winning” morning host.  After taking home three CMA Major Market Personality of the year prizes, plus a Marconi, an ACM, and the prestigious Gracie Award from the Alliance of Women in Media, it’s no wonder that NASH-FM wanted her to be part of their “Ty, Kelly and Chase” national morning show. 

The radio program airs from Nashville via New York where Kelly was the first live voice heard on NASHFM 94-7, the flagship NASH station in America.  Prior to New York City, Kelly woke up country listeners in Denver for 20 years. 

In this episode, she explains some differences between doing a local show and national wakeups. She also discusses how all outlets, from on-air to online and even in person have made all the difference in her success.

And for those who’d like to follow in her footsteps, wait’ll you hear her key advice!


Jul 30, 2017

Guy Phillips is undeniably an institution in the St. Louis area. After over a MILLION Quarter Hours on CBS owned Y98 (KYKY), he continuously reinvents his show, and makes St. Louis laugh every morning. Hundreds of thousands of listeners prove this every book.

For Guy, he says “ “I’ve been one of the luckiest guys to ever work in radio. I have had steady employment over five decades in St. Louis and I haven’t once failed to laugh, on the air and off, on any of those days. I work with a crew that is not only passionate about their jobs but have compassion for one another.

In this episode, he offers some great tips on people who would like to enjoy the same longevity and success, shares insights on what he’s done to evolve with the changing mediascape and his audience and reveals what he knows NOW that he WISHES he’d know ‘back then’!

Jul 22, 2017

Your audience moving away from you.


The attacks are not just online anymore.  Media reseach sherpa Dave Van Dyke offers a look at where the ‘audience gap’ between radio is and where it needs to go to remain competitive, if not dominent.

Dave was raised in radio, showcasing talents on-air, in programming, sales, marketing and research. After over two decades with posts including VP /GM at KCBS/Los Angeles along with senior management positions at Westinghouse, Viacom, Infinity and ABC Radio Networks, he started Bridge Ratings

Now he’s focused on every facet of radio, audio and Internet audience engagement and is widely recognized for his ability to forecast and gauge media Bridge Ratings conducts several studies annually to determine the impact of a variety of media which compete for consumers' time. See the Bridge Ratings New Media Gauntlet” found in the show notes.

This episode will help you bridge the growing audience gap, for survival of your station brand ─ and your career!

Show notes:


Jul 13, 2017

For CBS/Houston’s Jason Cage, it’s been said that WINNING is in his DNA! 

With over a decade in the business, Jason understands what makes fun, interactive, memorable radio and the new skills required to touch listeners where they live including social media.

His career spans from his hometown radio market, Huntsville Alabama to Chicago’s legendary B96 and other major market stops, now covering afternoons in Houston at Mix 96-5, KHMX.

Jason also shares wise advice for anyone wanting to follow in his major market footsteps.

More info and BONUS CONTENT:

Jul 3, 2017

CHIO IN THE MORNING is a Philly radio legend, provingthat perserverance DOES pay off.


He’s been part of winning stations LITERALLY from coast to coast (Z100/New York to KHTS and XHRM/San Diego). 


Through all of that, Chio is marking over 16 years hosting mornings in America’s 9th largest market, at stations like Q102, WIRED 96.5, and now at IHeart’s MIX 106-1.


There he starts Philly’s day with fun games and benchmark features like “Battle of the Sexes, “Truth or Trash” and “Chi-aoke”, his version of “karaoke” on the radio.


He’s also known for helping local families in need with charities like the “Yo Cuz” foundation, “Big Brothers and Sisters of the Independence Region” the “Philadelphia Sunday Love Project” which helps feed the homeless


Never shy about unveiling his personal life on the air, he is a proud Dad of four children, and recently got re-married to his ex-wife, live on local TV! Now teamed with co-host Nicole and Producer Matt, you’ll learn a LOT from CHIO IN THE MORNING!


If you’re serious about STAYING in radio, you can learn a LOT from CHIO in the Morning.

Brandwidth On Demand Show Notes


Jun 28, 2017

When you mention ‘great radio people’, invariably the name Skip Mahaffey comes up. 

After decades as a morning ratings magnet, his CMA and Billboard Award-Winning “Skip Show” has been dominant for decades, winning in markets from Tulsa to Phoenix, St. Louis to San Diego, Los Angeles, Tampa and Dallas.

Now he captains mornings on one of the most innovative plays in radio, EFM’s K-LOVE stations whose approach to ownership, quality programming and business model are changing both the complexion of branded audio content and the lives of listener's they serve.

Brandwidth On Demand Show Notes



Jun 19, 2017

     You may not see him hoarding the headlines…mainly, because Jeff McCarthy has been too busy… quietly and consistently helping build Midwest Communications into one of America’s fastest growing, privately held radio powerhouses.  For over 30 years, he’s been Vice President of Programming for a company that started as an AM/FM combo in Wausau, Wisconsin ─ then added another 100,000 watt FM and leading AM in Green Bay.  Now the company has over 70 stations in 7 states, with recent acquisitions in Nashville, Evansville and several markets in Michigan, to name a few. Importantly, Jeff has managed to raise his family in the same town all those years.

     One key to all his successes: EXCELLENCE.  In this episode, he reveals some of the approaches, tips and techniques that helps him achieve, maintain, and increase an ever-growing group of quality stations. We can all learn a lot from JEFF McCARTHY!

Brandwidth On Demand Show Notes


Jun 15, 2017

Want proof that good guys still CAN make it to the top? Take a few minutes to hear what Star 94.1/Atlanta PD TONY LORINO has to say!

Like many of us, Tony started in smaller markets, listening, learning and working his butt off for groups like Triad and Saga.  Then a tour of duty with one of the best mentors in the business, Entercom's Brian Kelly (episode #009) at Milwaukee’s WMYX/Mix 99.1 as APD/on-air host.

After a successful move to programming at WZPT/The Point in Kansas City, he was tranferred to Atlanta and WSTR/Star 94.1.

In this episode, Tony gives tips to those who would like to move to a major market, either as an on-air performer or in Product Management. He also offers some great ‘non-media’ tips for settling in to a new market.

            Brandwidth On Demand Show Notes

Jun 5, 2017

Don’t let his wicked sense of humor fool you. CHRIS MURPHY is as serious about creating winning radio -- as he is in making radio fun. And he’s in a medium market after winning in the majors, for quality of life and other reasons he shares.

After on-air stints in a number of markets, with a station roster that includes powerhouses like Magic 98 in Madison, WI, and KS-95/KSTP in the Twin Cities, Chris brings a major market attitude, while making a home ─ and career ─ in the medium market of Springfield, IL.

There he has served as morning host on a music station, anchor and host for a News/Talk station, Operations Manager for the entire cluster, and as this is being published an announcement is being prepared for his latest promotion!

Chris shares some of the skills required to move up the ranks at a good company, as well as some surprises he’s had along the way.  He also shares some great tips for prioritizing duties when juggling a lot of different functions.

May 29, 2017

If you don’t know the name AMY PORTERFIELD, you should! 

She’s not a broadcaster, but any smart media person can learn a LOT from her online marketing skills and approaches.

Amy authored one of those big yellow “Dummies” books all about Facebook. She was named by Forbes as one of the Top 50 Social Media Power Influencers. Then, Amy spent over 6 years workin with Peak Performance Coach, Tony Robbins, managing his content marketing team and major online campaigns.

Since the entire Brandwidth concept focuses on ways in which traditional media can and should be using ALL avenues of engagement, Amy shares lessons and observations from her mega-successes (…and some things she’s learned NOT to do!).

If your email list or digital strategy is still a "work in progress", THIS is the episode for YOU!

This episode also includes the BONUS CONTENT: “Amy's 5 Step Plan to Grow Your Email List”      when you subscribe to for updates:

Brandwidth On Demand Show Notes

May 23, 2017

Bobby Rich is the epitome of “AWARD-WINNING BROADCASTER”, and in this episode, you’ll hear why!

Elected to the Arizona Broadcasters Hall of Fame. Named R&R: AC Personality of the Year and honored locally as Best Of Tucson by The Weekly. His 94.9 Morning MIX named “Best Of The City” by Tucson Lifestyle magazine and "Best Local Radio Show" in Arizona Daily Star Readers Poll. Greater Tucson Leadership gave Bobby their "Community Leadership Award" and Tucson Advertising Federation chose him for the prestigious “Golden Mic Award". And his under his leadership,Mix 94-9 was named R&R’s Station of the Year.

Although Tuscson has been home for over 25 years, Bobby is perhaps most highly regarded as the original creator of HOT AC, as PD of San Diego’s KFMB-FM/B-100.  There he also herded the market-dominant and equally award-winning “Rich Brothers” morning show.

Proudly stating that radio was his first love, and will be his last love, he now is channeling that passion to his online station B100-dot-FM, the station so bitchin’, it’s not even a dot-com, it's B100 dot-FM!

He shares the ONE thing separating winning shows and stations from those that aren’t, and reveals secrets that have made ALL of his stations so successful.  He also share his thoughts on where radio is headed next.

May 12, 2017

Ken Levine holds the distinction of being the first (and perhaps ONLY) Emmy Award winner to guest on Brandwidth on Demand!

He was reached the top as an on-air talent (known on-air as "Beaver Cleaver") working at legendary radio stations in markets like San Diego and LA.

Later, he moved to TV, serving as head writer, adviser and director for top hits like M*A*S*H, Cheers, Frazier, Everybody Loves Raymond, the Simpsons and many others.

Then, he fulfilled a lifetime dream, doing play-by-play for Major League Baseball teams including the Baltimore Orioles, Seattle Mariners and San Diego Padres!

Now he sees media like few others ─ and WAIT until you what he’s up to NOW!

This episode also includes the BONUS CONTENT: “5 Ways To Keep the SHOW in Show Biz” when you subscribe to for updates:

Brandwidth On Demand Show Notes


May 1, 2017

Crys Quimby is a highly regarded broadcast journalist, News Director and PD, who is currently National Director of Programming for NBC Radio News.  She has also served as anchor for such market leading brands as Fox News Radio, CNN and one of America’s consistently top-rated and top-billing stations 1010 WINS in New York.  Notably, she was Program Director at sister station WCBS Newsradio after a successful run in Los Angeles programming CBS owned KFWB and anchoring on KNX

This veteran major market broadcaster shares valuable advice for anyone seeking to advance their career, or just starting out in the industry.  Discover which TRAITS are most valuable today, and what makes one candidate stand out over another when two people have seemingly equal qualifications.

Complete show notes, plus a special BONUS CHEAT SHEET
"9 Things Your Audience Wants to Know from YOUR STATION (regardless of format)" when you subscribe
 to the newsletter at:

Brandwidth On Demand Show Notes


Apr 26, 2017

Okay, so you have a radio station.  Where ELSE should you be engaging with current and potential listeners to get their attention TODAY?  Smart broadcaster know thier best advertisers by name, but what about their most valuable listeners?

In this episode, you’ll get the inside scoop on the POWER OF P1’s…and the best ways to earn their loyalty, from someone who has studied them like few others.  Andrew Curran is President and COO of DMR/Interactive, who is also in demand as a frequent panelist and presenter at broadcast events, including CRS, RAIN, Morning Show Boot Camp and the WorldWide Radio Summit.

Andrew also shares practical ideas for how you can enhance listener engagement by using info you already have, to better understand WHO and WHERE your listeners are ─ and what REALLY interests them.  All without breaking your budget!

His insights and experiences, tips and insights will help you understand how to WIN by working smarter, not harder - whether you’re in PPM, diary or even an unrated market.

Complete show notes, plus a special BONUS CHEAT SHEET
"17 Tips for Career Success in 2017" when you subscribe
 to the newsletter at:

Brandwidth On Demand Show Notes

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