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Brandwidth On Demand

The mediascape keeps changing. Are YOU keeping up? The "Brandwidth Era" means mastery of more valid distribution platforms for branded audio content. In each 15-minute episode the best in the business share insider tips, tools and trade craft secrets to success now and in the future. Co-hosted by Media Strategist and 2nd-generation broadcaster David Martin and recovering radio programmer, manager Kipper McGee, who also authored the book "Brandwidth: How Big Broadcasting is Missing the Mediamorphosis".
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Now displaying: January, 2018
Jan 29, 2018

You may not know the name Bruce Gilbert.  But the chances are you’ve heard his work, or someone following his lead!

A longtime top programmer, Bruce is perhaps best known for becoming an early and prominent practitioner of the modern Sports/Talk format at “The Ticket” in Dallas.  

Then after stints as CEO of DC based Red Zebra Broadcasting, and GM of ESPN Radio followed by FOX SPORTS RADIO.  Now he’s SVP/Sports for Cumulus where he oversees Westwood One and CBS Sports Radio, and advises the group’s 50+ all-sports stations.

Show Notes at 

www.brandwidthondemand.com

Jan 21, 2018

Keith Hill, The UnConsultant, has been successfully helping radio stations raise their ratings since 1992 when he teamed up with the iconic Moon Mullins in Nashville as a consultant specializing in the Country format.

Perhaps most famously, Keith is recognized as the Worlds Leading Authority on Music Scheduling, proving advanced coaching for services including Musicmaster and others.

Prior to a successful string of programming operations positions, Keith also was an air personality at the Legendary WFIL, Philadelphia as well as WXTU, Philadelphia and WYNY, New York.

When asked what “UnConsultant” means, Keith replies, “I do it differently. I look at radio stations holistically, and all advice is custom. I never offer cookie cutter advice.” His client stations are consistent winners, frequently attaining the number one position in their market under his guidance.

 

 

 

 

Jan 13, 2018

The career Jill Strada has epitomized success programming today’s hit music Radio.

After stops in markets like Orlando, Miami, Boston, New York now she’s back in Miami and with COX, as Director of Branding and Programming for HITS 97.3 and 99 JAMZ

Biggest Takeaways You Don’t Want to Miss:

  • Common traits of winning stations, companies and individual talent.
  • Why winning can sometimes be harder than losing ─ and trap to avoid
  • How to keep radio relevant to younger-skewing audiences, especially as tech continues to create new options.
  • The most important key to coaching talent at any ANY level.

Complete show notes:

www.brandwidthondemand.com

Jan 8, 2018

Martha Quinn is perhaps most famous for being one of the original veejays on MTV but like so many of us, she started in college radio including the ‘radio station with a college attached’ at WNYU, New York. However, NOT everyone gets lead roles TV commercials for clients like McDonald's, Country Time Lemonade Campbell's Soup and others.

Rolling Stone magazine readers voted her "MTV's Best-Ever VJ," and by Allure Magazine, which referred to the 80s decade as "the Martha Quinn years."  She even lent her name, face and voice to The '80s Game with Martha Quinn, a PC trivia game!  She later joined Sirius Satellite Radio which merged with XM, the channel was rebranded as The 80s on 8, and she joins other original MTV VJs in hosting programs for The 80s on 8.  Since last summer, Bay Area listeners can get their 80’s fix on KOSF, which became the market's first all-'80s radio station last summer as I Heart the 80’s @ 103.7!

 Martha continues to have a great run, seizing opportunities to ‘do it all’, from TV and film to satellite and now local radio…and even raising a family in the process!  She shares some keys to that success, and tells us some of HER role models!

Jan 4, 2018

The new year brings a time for reflection, critical review and planning for the next chapter.

This year, the “RADIO RESOLUTIONS” collection offers a cross-section of experiences, insights and inspiration from top air talent, programmers, and media thought leaders ─ designed to help you create the best 2018 possible.

Included:

Chio in the Morning – Mix 106.1, Philadelphia

Cadillac Jack – Kicks 101.5, Atlanta

Geo Cook ─ K104/Smooth 105.7, Dallas

LaDona Harvey ─ KOGO, San Diego

Fred Jacobs & Steve Goldstein ─ Sonic AI

Slats in the Morning ─ WNCX, Cleveland

Kelly Ford ─ NASH-FM

Jason Cage ─ Mix 96.5, Houston\

John Records Landecker ─National Radio Hall of Famer

Complete show notes:

www.brandwidthondemand.com

 

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