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Brandwidth On Demand

The mediascape keeps changing. Are YOU keeping up? The "Brandwidth Era" means mastery of more valid distribution platforms for branded audio content. In each 15-minute episode the best in the business share insider tips, tools and trade craft secrets to success now and in the future. Co-hosted by Media Strategist and 2nd-generation broadcaster David Martin and recovering radio programmer, manager Kipper McGee, who also authored the book "Brandwidth: How Big Broadcasting is Missing the Mediamorphosis".
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Now displaying: February, 2018
Feb 25, 2018

Sheri Lynch is an award-winning broadcaster who fully expects to panic and be eaten first in the coming zombie apocalypse.

A Philly native who was raised in a remote corner of northwestern Wyoming, you’d think she’d have a little more game when it comes to the undead. Especially since she’s carved out a unique career in the radio business, co-hosting the syndicated Bob & Sheri show, heard in 40-plus markets in the US, and around the world on the Armed Forces Radio Network.

Sheri is also the author of two best-selling books and has a Master’s degree in social work. She puts that degree to use all day long, both in the studio and at home where she and husband Kevin lay claim to 8 or 9 kids, a small herd of dogs, and an entire battalion of cats.

Biggest Takeaways You Don’t Want to Miss:

  • The top 3 things a host must realize to build a loyal audience and the ONE THING to NEVER do!
  • Why Sheri considers herself a "naturalized radio citizen", and if you're smart YOU WILL, too!
  • The biggest FREE opportunity too many radio people are missing.

Complete show notes:

www.brandwidthondemand.com

Feb 19, 2018

Bill Troy is a longtime radio vet who also works extensively in the online marketing world. After successful stints programming and managing radio brands, he founded TroyResearch, the first online market research firm for the broadcast industry.  As they  created a worldwide footprint, next came global consumer brands like Sony, Disney, Nestle and Enterprise.

Six years ago, Bill started a second company, Civilis Marketing, which helps companies build business relationships using today’s online marketing tools. This experience has led him to write a book that is challenging many ‘first generation” online marketers, including companies like Google.

His new book Clicksand reveals insights he’s uncovered, and today, Bill’s crusade is to help brands, including radio stations and hosts avoid or escape the ClickSand trap, so they can compete and WIN in our evolving mediascape. 

 Takeaways You Don’t Want to Miss

The ONE ‘old school’ mindset that’s holding radio back TODAY.

The FIRST thing Bill would check if programming a new station today.

ONE word that will redefine radio in the next few years.

The secret weapon that can up YOUR game while others overlook it.

Get a FREE chapter of Bill’s book Clicksand HERE.

More at www.brandwidthondemand.com

 

Feb 12, 2018

Jonathan Drake is proof positive that a career in radio and having a life CAN coexist!

After working around the Midwest with stops in exotic locales like Joliet, Bloomington and the well-kept secret that is Des Moines, Iowa, Jonathan was transferred to the Champaign-Urbana market by Saga Communications, where he has settled in as Operations Manager of the Illini Radio Group.

In addition to his management duties, Jonathan has accompanied Champaign-Urbana radio listeners from the workplace through traffic for well over a decade as afternoon drive host on Mix 94.5

Jonathan is not the only one married to the market! Spouse Laura heads the Chamber of Commerce  as the ‘better half”  of the power couple of “CHUR-bana”!

Feb 5, 2018

Ross Brittain has been a mainstay morning drive time on-air personality since music radio transitioned from AM to FM. He’s worked in major market stations nationwide including Atlanta, Cleveland, Philadelphia, Hartford and New York City. His vast experience ranges from stints at 77WABC to ‘CBS-FM in New York. His “Z Morning Zoo” and “Breakfast Club” shows have entertained audiences waking up for nearly four decades.  His talents not only include radio, but he has made numerous TV appearances on ABC, NBC, CBS, CNN & Fox. Previously, Ross did the evening news in Atlanta, hosted a talk show, a game show and even had a nightclub act entertaining people. He has also hosted several syndicated radio programs.

Ross Brittain was the Philadelphia Morning Personality of the Year for two consecutive years and was twice named the Major Market Air Personality of the Year. He’s hosted several syndicated radio programs currently is the editor and publisher of the popular prep service, “The Ross Brittain Report” and works for WCBS-FM in New York City.

You'll hear:

  • What separates hosts who ‘make it’ and those who wonder why they don’t.
  • The key to becoming an indispensable talent
  • What a top talent looks for in a GREAT PD
  • Ideas for leveraging your skills for a profitable ‘side hustle’
  • Plus…some great war stories, including what lead to a surprise FCC inspection!
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