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Brandwidth On Demand

The mediascape keeps changing. Are YOU keeping up? The "Brandwidth Era" means mastery of more valid distribution platforms for branded audio content. In each 15-minute episode the best in the business share insider tips, tools and trade craft secrets to success now and in the future. Co-hosted by Media Strategist and 2nd-generation broadcaster David Martin and recovering radio programmer, manager Kipper McGee, who also authored the book "Brandwidth: How Big Broadcasting is Missing the Mediamorphosis".
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Now displaying: April, 2018
Apr 22, 2018

You have, no doubt, seen the name Perry Michael Simon many times.  He writes a LOT!

As Vice-President and Editor of News-Talk-Sports and Podcasting for AllAccess.com, Perry writes comprehensive daily media news coverage and other pieces that appeared at various sites, including BBCAmerica.com. He also covers major conventions like the Consumer Electronics Show, radio Boot Camps, Conclave the recent NAB and many others.

After serving as PD for such notable radio stations as Jersey 101.5 and KLSX, Los Angeles.  Perry has also been a leader in podcasting, having as Director of Programming for Nerdist Podcast Network and editor of their website.

Takeaways You Won’t Want to Miss:

  • The ONLY real barrier preventing you (or anyone else) from creating your own radio brand?  
  •  Perry's view on the KEY TO RADIO'S SUCCESSFUL FUTURE.
  • Is the "other" #METOO movement stifling radio? (Perry's observations may surprise you!)
  • The TWO DISTINCT BRANCHES sprouting from today's radio, and steps you should take NOW to remain "in the game" moving forward.
  • The first FOUR things Perry would look at if he were called to program a 'legacy' radio brand today. 

 

Apr 16, 2018

Dan Kelley is no stranger to successful radio. Since his radio start during high school in suburban Chicago, Dan has been a station Program Director, Operations Director, Station Manager, Chief Engineer and on-air talent for such companies as CBS Radio, Clear Channel and Citadel Communications.

Since 2007, he’s had a statewide perspective for the Michigan Association of Broadcasters.  There he servies as Director of Technical Services/Digital Communications Director/Engineering.

 In addition to his work at the MAB, Dan also operates a successful listener-supported classic rock/adult alternative online radio station which has been featured as an "Editor's Pick" station multiple times in Microsoft Windows Media Guide.  We link to it in the show notes.

 

 

Apr 2, 2018

After being all over the country in glamour spots like Longview Texas, Dayton, Ohio and Terre Haute, Indiana, Nick Steele met co-host Kristen Flowers where else…at a radio station in Las Vegas!  Soon they decided to take their relationship to the next level. They became a morning show at 101.9 The Wolf in Sacremento! They now host mornings on KOIT in San Francisco.  Oh, and along the way they got married, too! When we’re not at the station, they’re usually chasing around their three cats, exploring the Bay Area or firing up the grill at home. 

In this episode, Nick shares tips for keeping his home and work lives separate while indelibly connected.He also discusses his thoughts on continuing to thrive in the new ‘radio normal’, and how he’s expanding his skills to remain not only relevant but INDISPENSABLE as the media evolution continues.

Takeaways NOT to Miss:

(1:47) What does a true AC morning show need to do today, to win in a competitive marketplace?

(3:26) The best advice for a real-life married couple to work together as a morning team.

(5:55) Tips to ensure online content complements the on-air product.

(6:48) The new skillset Nick is mastering to remain indispensable to ANY station!

(11:01) Why Nick feels he took ‘the hard way’ to get to a top market, and what you can learn from his experiences.

 

 

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