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Brandwidth On Demand

The mediascape keeps changing. Are YOU keeping up? The "Brandwidth Era" means mastery of more valid distribution platforms for branded audio content. In each 15-minute episode the best in the business share insider tips, tools and trade craft secrets to success now and in the future. Co-hosted by Media Strategist and 2nd-generation broadcaster David Martin and recovering radio programmer, manager Kipper McGee, who also authored the book "Brandwidth: How Big Broadcasting is Missing the Mediamorphosis".
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Now displaying: June, 2018
Jun 25, 2018

Vince Benedetto is the president and CEO of the Bold Gold Media Group, which owns nine full-power stations and six FM translators.in Pennsylvania’s Catskill Mountains, Pocono Lake Region, and Wilkes Barre-Scranton. Before radio, Vince was appointed to the Air Force Academy, and earned his “Jump Wings” for completing Air Force jump school. He did five freefalls and was commissioned as an officer. Realizing the importance of media dominance beyone radio, Vince is noted as a leader in understanding the power, beyond brand-building, of online platforms help station brands carve out a larger share of digital ad revenue. He has also spearheaded the The Bold Gold Broadcast and Media Foundation ─ a not-for-profit, organization with a mission of supporting the education and training of tomorrow’s broadcast and media leaders.

Biggest Takeaways You Don’t Want to Miss:

(1:40) The operating slogan that makes BOLD GOLD MEDIA one of the best examples of BRANDWIDTH in action and how this approach is helping move BOLD GOLD to the top of America’s GREAT OPERATORS list.

 (2:35) Why the ‘Golden Age’ of audio is RIGHT NOW, for those with the mindset to appreciate it.

 (4:15) The biggest advantages of being a GROWING COMPANY, rather that one of the giants.

(6:07) Why reading a resume is one of the LAST things Vince does when reviewing applications for future team members.

(11:21) A CEO’s advice to YOU for making a radio career far more REWARDING.  (Spoiler alert:  the more BOLD you are, the more GOLD you can accumulate!)

 

Complete show notes:

www.brandwidthondemand.com

Jun 18, 2018

WMYX Morning star Elizabeth Kay is living proof that a hometown girl can do well! Growing up as one of four girls in Milwaukee’s Bay View neighborhood, her Dad raised her to love sports. She's a Packer shareholder and tries to make as many Packer games as possible. Her love of sports doesn't end there; she lives an active lifestyle, frequents the gym and enjoys any outdoor activities.  After graduating from UW-Milwaukee, and a four-year stint doing mornings in Green Bay radio, Elizabeth returned home to co-host mornings on 99.1 The Mix (WMYX).

Now, whether Milwaukeeans are commuting, shuffling the kids off to school or hitting the snooze button for the 17th time, Elizabeth & Radar are the perfect way to share a smile and get your day off to a great start, and today, Elizabeth shares some of her insights with us. 

Biggest Takeaways You Don’t Want to Miss:

 (2:28)  How attending a COUNTRY concert lead to a career in Hot AC!

(3:33)  What allows some shows to WIN, while others struggle?

(5:07)  The radio ‘secret weapon’ that anybody in radio CAN use, but many don’t.

(7:26)  Elizabeth’s advise for young women (and men!) who would like to follow in her footsteps.

(9:12)  Lessons learned from some of Elizabeth’s top role models.  (#3 might surprise you!)

Complete show notes at:

 

Jun 11, 2018

You won’t find a more fast-paced, high-energy sports talk show than J .T. “The Brick”.

A former stockbroker, JT got his start in sports radio after becoming a frequent caller to The Jim Rome Show. After winning the inaugural "Smack-Off" in 1995, he was offered a job hosting a late-night Sunday show at KMAX-Los Angeles. From there, JT moved his show to KFMB, San Diego where he only spent a few weeks before being offered a show on the now-defunct Las Vegas-based Sports Fan Radio Network. During this time, he also hosted an afternoon show on San Francisco-based radio station KNBR. In June 2001, her landed at the upstart FOX Sports Radio network, hosting a variety of shows.  With his outspoken, big, booming voice, J.T. hosts one of radio’s most interactive shows as he fields calls from listeners across the country. Joined each evening by co-host Tomm Looney (the voice of The Best Damn Sports Show Period) their outspoken dialogue is second to none as they bring a new attitude to nighttime sports talk radio on the FOX Sports network. 

 

 

 

Jun 4, 2018

Memorial Day weekend brought news of the passing of another kind of veteran.  A veteran of the radio wars.

Celebrated voice talent and imaging conceptualist NICK MICHAELS passed away unexpectedly due to a massive heart attack.

Nick was a passionate media thought leader and innovator, who saw where much of the radio industry has headed, without ever losing his ever-evolving vision for what the audio experience could be.

This retrospective offers both his previous comments and insights on the state of radio -- and what it CAN be.   Also included: some of Nick’s finest audio examples of that philosophy in practice.

There are many very good posts and tributes to Nick’s work which can be found on the internet.   Perhaps one of the most salient was a blog post by fellow Brandwidth On Demand guest Fred Jacobs.  Please see Fred’s reflections in the show notes.

 

www.brandwidthondemand.com

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