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Brandwidth On Demand

The mediascape keeps changing. Are YOU keeping up? The "Brandwidth Era" means mastery of more valid distribution platforms for branded audio content. In each 15-minute episode the best in the business share insider tips, tools and trade craft secrets to success now and in the future. Co-hosted by Media Strategist and 2nd-generation broadcaster David Martin and recovering radio programmer, manager Kipper McGee, who also authored the book "Brandwidth: How Big Broadcasting is Missing the Mediamorphosis".
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Now displaying: August, 2018
Aug 27, 2018

Anyone in radio more than a few quarter-hours in radio has likely heard the name TERRY PATRICK

After a 13-year career as a successful Air Personality and Program Director at well-known stations in Southern Florida, Atlanta, and Cleveland, Terry was recruited by the famous Research Group, rising to the position of Senior Vice President and Partner. 

As a consultant and coach to the coaches, Terry has offered insights to most of America’s most noteworthy broadcasters…including: The Disney Family, Entercom, IHeartRadio, Viacom, Cox Broadcasting and CBS.  He’s helped to propel nearly 60 different radio stations to Number One in the coveted 25-54 demo. This includes the iconic WBEB in Philadelphia …12-time Marconi award winner for "Radio Station of the Year

(1:33) Terry reveals his “can't-miss’ recipe for a WINNING station.

(3:41) One QUICK, AFFORDABLE tip that could help stations UP THEIR GAME tomorrow.

(4:38) The MOST IMPORTANT element to really bonding with our audience, that radio simply CANNOT DO ─ and Terry’s tips to overcome it.

(5:37) The FIRST THINGS Terry looks at when determining if a radio station or host in truly on target.

(7:00) Tips to improve voice tracking which work in ANY size market.  Even if the talent provides LOCAL content in other cities.

More info at

www.brandwidthondemand.com

Aug 27, 2018

Anyone in radio more than a few quarter-hours in radio has likely heard the name TERRY PATRICK

After a 13-year career as a successful Air Personality and Program Director at well-known stations in Southern Florida, Atlanta, and Cleveland, Terry was recruited by the famous Research Group, rising to the position of Senior Vice President and Partner. 

As a consultant and coach to the coaches, Terry has offered insights to most of America’s most noteworthy broadcasters…including: The Disney Family, Entercom, IHeartRadio, Viacom, Cox Broadcasting and CBS.  He’s helped to propel nearly 60 different radio stations to Number One in the coveted 25-54 demo. This includes the iconic WBEB in Philadelphia …12-time Marconi award winner for "Radio Station of the Year

(1:33) Terry reveals his “can't-miss’ recipe for a WINNING station.

(3:41) One QUICK, AFFORDABLE tip that could help stations UP THEIR GAME tomorrow.

(4:38) The MOST IMPORTANT element to really bonding with our audience, that radio simply CANNOT DO ─ and Terry’s tips to overcome it.

(5:37) The FIRST THINGS Terry looks at when determining if a radio station or host in truly on target.

(7:00) Tips to improve voice tracking which work in ANY size market.  Even if the talent provides LOCAL content in other cities.

More info at

www.brandwidthondemand.com

Aug 20, 2018

This time, Brandwidth On Demand heads for the border…the NORTHERN border, as we hear from Canadian broadcast pro Matt Cundill

Professionally, Matt started while still in college in Nova Scotia.  His station stops include CHOM 97.7 in Montreal, The Bear in Edmonton, then was hired by one of the biggest companies in Canada, Corus Entertainment, where he wore a number of hats including his ‘real job’, Programming Power 97 in Winnepeg.  Since 2014, Matt has operated a successful consulting firm, coaching stations, talent and their online efforts. 

 

5 Things You Won’t Want to Miss!

 (1:35) Get Matt’s biggest takeaways from The Conclave and Podcast Movement this summer. 

(2:51) What are the biggest DIFFERENCES and SIMILARITIES between radio operations in Canada and the US?

 (3:21). Why Canadian listeners tend to be more loyal to their radio stations and local personalities. 

(5:32) How does Canadian radio compare to US stations when it comes to mastering “Brandwidth” assets: (Email, social media, streaming, podcasting, etc.)

(11:30) Discover Matt’s “Big 3” opportunities for radio’s branded audio content to excel, regardless of distribution platform.

Complete Show Notes:

www.brandwidthondemand.com

Aug 20, 2018

This time, Brandwidth On Demand heads for the border…the NORTHERN border, as we hear from Canadian broadcast pro Matt Cundill

Professionally, Matt started while still in college in Nova Scotia.  His station stops include CHOM 97.7 in Montreal, The Bear in Edmonton, then was hired by one of the biggest companies in Canada, Corus Entertainment, where he wore a number of hats including his ‘real job’, Programming Power 97 in Winnepeg.  Since 2014, Matt has operated a successful consulting firm, coaching stations, talent and their online efforts. 

 

5 Things You Won’t Want to Miss!

 (1:35) Get Matt’s biggest takeaways from The Conclave and Podcast Movement this summer. 

(2:51) What are the biggest DIFFERENCES and SIMILARITIES between radio operations in Canada and the US?

 (3:21). Why Canadian listeners tend to be more loyal to their radio stations and local personalities. 

(5:32) How does Canadian radio compare to US stations when it comes to mastering “Brandwidth” assets: (Email, social media, streaming, podcasting, etc.)

(11:30) Discover Matt’s “Big 3” opportunities for radio’s branded audio content to excel, regardless of distribution platform.

Complete Show Notes:

www.brandwidthondemand.com

Aug 13, 2018

Andrew Lee is the APD and morning co-host of KTLK, Minneapolis, branded as the Twin Cities News-Talk 1130.  After leading WSKY in the Gainesville market to dominance as one of Florida’s first talk FM stations, Andrew was next tapped to program then-Journal Broadcasting’s KQTHThe Truth”/Tuscon ─ and turn it into another successful FM talker. Next stop, the Twin Cities where Andrew is now reunited with his popular Arizona morning host Jon Justice for the Justice & Drew morning show.  In his ‘spare time’, and Andrew also co-hosts 'The Minnesota Beercast' with Andrew Schmitt.  

Key takeaways You Won’t Want to Miss:

 (1:30)  The unusual career turns that led an audio engineer and sound designer into radio hosting, Programming and now, large market mornings! 

(2:50)  Ways to tell whether your station REALLY embraces creativity, or is just paying lip service.

(4:45)  Andrew’s discoveries and lessons learned about ANY on-air talent finding their authentic ‘take’ on any given topic. 

(5:52) Drew shares key considerations for branding ANY radio station, show or any other audio brand. 

(12:13) Tips for learning how to really APPRECIATE the FUN in any radio or audio position!

complete show notes:

www.brandwidthondemand.com 

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