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Brandwidth On Demand

The mediascape keeps changing. Are YOU keeping up? The "Brandwidth Era" means mastery of more valid distribution platforms for branded audio content. In each 15-minute episode the best in the business share insider tips, tools and trade craft secrets to success now and in the future. Co-hosted by Media Strategist and 2nd-generation broadcaster David Martin and recovering radio programmer, manager Kipper McGee, who also authored the book "Brandwidth: How Big Broadcasting is Missing the Mediamorphosis".
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Now displaying: September, 2018
Sep 17, 2018

If the idea of changing positions or even stations makes you hyperventilate, we’ve got PROOF that it can be done…done well, and lead to better things. 

Michelle McKormick began her radio career at Grand Rapids rock station WGRD holding a variety of positions there, including music director and morning co-host. Then she moved to JERSEY 101.5 the legendary FM Talker...before returning to Grand Rapids and what is now WMAX. In 2002 she made her way to Detroit to work at WKRK before returning to Grand Rapids for a stint at WOOD-AM, and now stars at WLAV-FM, weekdays on the Tony Gates Show with Michelle McKormick!

 

Biggest Takeaways You Don’t Want to Miss:

(1:12) Michelle discusses the biggest area of change impacting personality radio shows the past year ─ and tips for tackling it. 

(2:30)  The  MOST important pointer for JOINING a former competitor’s morning show, and how to make sure everything comes together. 

(3:30) Beyond executing a great show, Michelle outlines some of the ‘other’ duties that make her a winning co-host on a leading morning show. 

(5:04) Michelle offers some ‘must have’ insights any performance artist should consider BEFORE 'hiring your next job'.

(6:31) This top-rated host shares some first-rate tips for ANY longtime ensemble team wanting to sound fresh, relevant and contemporary.

complete show notes

www.brandwidthondemand.com

 

Sep 8, 2018

Ryan Jenkins knows Millennials.

He’s been speaking professionally as a Millennial and Generation Z keynote speaker for hundreds of clients such as Coca-Cola, John Deere, Salesforce.com, Johnson & Johnson and many others. His top-ranked generational insights have been featured in Forbes, Fast Company, Inc., and SUCCESS Magazine.

His internationally recognized blog, podcast, and Inc.com column inspire and equip thousands of people every week. We link to all of these resources and his best-selling book, The Millennial Manual: the Complete How-to Guide To Manage, Develop and Engage Millennials in the show notes.

Ryan is certainly qualified to speak as “THEE” expert on Millennials, not only because he studies them…he IS one!

 

Biggest Takeaways You Don’t Want to Miss: 

(2:27)  Why American radio is serving more generations than ever, and how to serve these various audiences better. 

(4:36)  Based on his research of generations, especially millennials, if radio DIDN’T exist, how would Ryan design an audio service today? 

(8:00)  Ryan shares feedback he’s noted for ANYONE to manage, motivate and develop talent ─ REGARDLESS OF AGE. 

(11:03)  What do today’s audience really WANT and NEED to fully connect with any branded media content, including radio? 

(13:08) What has been Ryan’s biggest surprise booking TOP NAME guests for HIS podcast?

 

complete show notes:

www.brandwidthondemand.com

 

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