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Brandwidth On Demand

The mediascape keeps changing. Are YOU keeping up? The "Brandwidth Era" means mastery of more valid distribution platforms for branded audio content. In each 15-minute episode the best in the business share insider tips, tools and trade craft secrets to success now and in the future. Co-hosted by Media Strategist and 2nd-generation broadcaster David Martin and recovering radio programmer, manager Kipper McGee, who also authored the book "Brandwidth: How Big Broadcasting is Missing the Mediamorphosis".
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Now displaying: October, 2018
Oct 29, 2018

Chris Baker started coming to Omaha as a comic in the early 90's working at The Funny Bone Comedy Club. The great audiences and experiences quickly made Omaha his favorite stop on tour. After Talk Radio stints in Miami, Kansas City, Houston, and Minneapolis his dream opportunity opened up at Omaha’s regional powerhouse KFAB. During his afternoon drive show, Chris likes to mix the serious with the absurd or as he “… a mix of the salt and the sugar" sometimes known as "Road Range Relief"

Biggest Takeaways You Don’t Want to Miss:

(2:00) Lessons learned in the transition from full-time comedy to radio. 

(3:15) Things to look for to make SURE you’ve found the right radio ‘home’, and how to keep it that way! 

(5:35) Chris shares important advice for any radio person who’d like to take their ‘show’ on stage. 

(7:44) “Get-R-Done” with another prominent Nebraskan who also practices both comedy and radio. 

(11:41) Ways to define, polish and make the most of the ONLY thing an on-air performer can ever REALLY control.

 

complete show notes:

www.brandwidthondemand.com 

 

Oct 15, 2018

Miami radio’s Paul Castronovo IS Florida.  He co-hosted “the Paul and Young Ron Show” in South Florida for almost 3 decades on stations including WSHE, 94.9 Zeta and most recently Big 105.9. Then one day, Young Ron decided to retire and the radio empire became The Paul Castronovo show.

Still the same lunacy, but with a new crew backing him up. While Paul was born in Brooklyn he’s a U of Flordia grad, a rabid Gator fan, and you will most likely find him fishing on weekends. He's also president of Castronovo Vineyards, as well as a husband and a dad. He’s a family guy, an Italian guy, and he likes the camaraderie that combination brings to radio. Here to tell us all about it..and more!

 

Biggest Takeaways You Don’t Want to Miss:

 (1:28)  A Brandwidth on Demand FIRST ─ a top market morning host who was originally FORCED into radio!

(3:42)  One surefire “TELL” that a new station employee is probably NOT going to last. 

(4:27)  Tips for the care and feeding of your next GM or PD, and survival tips for dealing with the good, the bad, and the ugly. 

(5:45)  Critical things a new PD should NEVER do when trying to coach and motivate talent – whether longtime veterans or the newest of the new. 

(7:45) Lessons learned dealing with the departure of a key show member, and casting new show members.

 

 

Oct 1, 2018

Many consider the DeDe McGuire the hardest working woman in radio…and with good cause! A trailblazer and industry leader who has been entertaining radio audiences for years, DeDe is famous for her entertaining, empowering, and enlightening approach.

After co-hosting the nationally syndicated “Doug Banks Show”, DeDe is one of only a few women in America to host her own major market morning show, based at K104/Dallas, and syndicated by Compass Media. 

If you check her bio in the show notes, you’ll wonder how she gets it all done ─ but she does! 

Top Takeaways You Won't Want to Miss

(1:30) DeDe shares how an open career mind it led her from TV news to Country Radio major market mornings by age 22 and network radio soon after!.

 (3:59) DeDe shares secrets learned from some of her most influential role models, and lessons any winning show can use. 

(5:15) How to tell whether someone in radio is willing to make it a CAREER, or just have a J-O-B.

(6:28)  Dede discloses the two things that make any story more compelling and relatable, whether on a network or local show!

(10:36) Hear DeDe’s tips on making more than a LIVING, but a LIFE!

complete show notes & videos:

www/brandwidthondemand.com

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