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Brandwidth On Demand

The mediascape keeps changing. Are YOU keeping up? The "Brandwidth Era" means mastery of more valid distribution platforms for branded audio content. In each 15-minute episode the best in the business share insider tips, tools and trade craft secrets to success now and in the future. Co-hosted by Media Strategist and 2nd-generation broadcaster David Martin and recovering radio programmer, manager Kipper McGee, who also authored the book "Brandwidth: How Big Broadcasting is Missing the Mediamorphosis".
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Now displaying: December, 2018
Dec 10, 2018

As we explored in Brandwidth, if you were to start a radio station today, you’d want it to be TECHNOLOGICALLY in synch with rapidly changing consumer capabilities.  You’d need to be CREATIVELY in synch with all co-branded platforms.  Importantly, Innovation is the only sustainable strategy for creating long-term value. 

Neal Sabin and Rick O’Dell are doing just that.

Neal serves as President of Content and Networks of Weigel Broadcasting. There, he’s been instrumental in creating numerous networks including Decades, ME-TV and ME-Too, and now MeTV-FM radio, which has taken Chicago by storm and is now available as a syndicated format. He also oversees the company’s TV stations in multiple markets 

Rick O’Dell is the consummate Chicago radio veteran, perhaps best known for as Chicago’s pre-eminent authority on smooth jazz programming, as the longtime Program Director of WNUA. Previous stops included soft-AC WCLR, and he now oversees programming on the soft rock/oldies station branded as Me-TV FM.

Together, they join us to share the power of creating in the now, to be poised for tomorrow by offering insights to the multimedia phenomenon that is “ME”. 

Biggest Takeaways You Don’t Want to Miss:

(1:58) Neal shares the definition of the “Me” in MeTV and MeTV-FM.  Discover why the recipe may be simpler than you might think, but also why it’s not easy to execute! 

(3:03) Hear what led Neal and Rick to believe that a successful cable TV network could be reimagined to defy ratings gravity as a popular music radio format? 

(5:35) Wait until you hear the little know physics facet which makes the rapid rise of Chicago’s first MeTV-FM even more impressive!

(6:45) Hear the masterplan which gives MeTV-FM a competitive advantage unlike any other. 

(12:09) After success on TV, Radio and online, Neal and Rick define their biggest opportunity moving forward…and how it could work for you!

 Complete show notes:

www.brandwidthondemand.com

Dec 3, 2018

Sean Ross is a fan of radio programming and content in every form and on all platforms. He’s VP of music and programming for Edison Research, working on audience research in all formats and around the world. He also provides programming consulting and music scheduling to more than a dozen stations throughout North America. He’s also the author of the influential Ross On Radio column in Radio Insights.  His writing also appears in Billboard, the RAIN Newsletter, Radio-Insight and other notable publications. In his spare time, Sean also authors liner notes for compilation and greatest hits releases and is a recognized industry expert on music and radio who has been quoted in USA Today, the New York Times, the Los Angeles Times, the Boston Globe, NBC, the Associated Press and numerous other news organizations. 

Biggest Takeaways You Don’t Want to Miss:

 

Biggest Takeaways You Don’t Want to Miss:

 

(1:50) The trends Sean sees on the horizon for radio stations and listeners. 

(2:44) A preview of the way Sean sees music radio evolving both on-air and off-air, and how YOU can prepare to keep your career relevant. 

(3:45) Does pure-play streaming pose a threat to legacy radio stations?  Sean explores the situation, and what radio can do about it.

(5:00) Sean shares perspective on the “Breeze” phenomenon and examines whether this represents a ‘re-launch’ of the Soft AC format, or more of a total ‘re-boot’. 

(10:15) Sean reveals what he sees as one of the biggest format opportunities for legacy radio brands. 

Bonus: Hear Sean’s “top-of-mind” picks for some of the best radio stations on-the-air today!

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