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Brandwidth On Demand

The mediascape keeps changing. Are YOU keeping up? The "Brandwidth Era" means mastery of more valid distribution platforms for branded audio content. In each 15-minute episode the best in the business share insider tips, tools and trade craft secrets to success now and in the future. Co-hosted by Media Strategist and 2nd-generation broadcaster David Martin and recovering radio programmer, manager Kipper McGee, who also authored the book "Brandwidth: How Big Broadcasting is Missing the Mediamorphosis".
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Now displaying: February, 2019
Feb 25, 2019

Dave Beasing has programmed some America's most innovative radio stations including The Sound, and Star 98.7 in Los Angeles.  (He’s also the PD who gave Ryan Seacrest his first full-time radio job!)

Dave advised hundreds of media properties – radio, TV, cable, web – as Senior Consultant at Jacobs Media Strategies. Now as technologies evolve, Dave’s creativity keeps him in the middle of the action as the founder of Sound That Brands.

Key Takeaways you won't want to miss:

(2:30)  Dave discusses what radio can learn from the current explosion of podcasting and shares insights from the most recent Podcast Movement in Philadelphia.

(3:22) Tips on how radio can use podcasting to create smart solutions for radio advertisers, without hurting your station brand.

(4:18) Dave outlines the best ways to roll out and execute an online strategy, and offers four steps for radio stations to catch if they’ve fallen behind ─ even if t don’t have unlimited resources.

(5:10) The ONE lesson on-air talent should ALWAYS keep in mind as new online opportunities arise.

(12:19) Dave share a vision of what radio brands can be in the near future, and shares his thoughts on the type of media leaders to watch!

Show notes at:

http://www.brandwidthondemand.com

Feb 18, 2019

Beverlee Brannigan exudes a passion for radio. Local radio.

From on-air to PD to Group VPP to GM, she's always worked hard to connect listeners and advertisers with the communities served by each brand. She has always demonstrated that it's the job of each station brand to make a difference in its market. No surprise she's assembled an inspired group of air talent, entertainers, content producers, sales professionals, journalists, and leaders. Beverlee is widely considered by the industry to be a trailblazer for women in Country Radio and is the recipient of numerous accolades and awards. 

Now as SVP/P for Summit Media, and President/GM of their six-station cluster in Wichita, she brings her award-winning insights to us!

Biggest Takeaways You Don’t Want to Miss:

 (3:26) Beverlee discusses the one thing may have held back her career progress, and why it didn’t!

(4:09) A key difference between how men and women approach professional advancement, and lessons EVERYONE can learn from it. 

(6:50) The key traits and characteristics that separate winning applicants from those who never seem to get the offer.

(10:45) A top survival tip for anyone who loves programming or performing on-the-air. 

(13:46) What’s the one thing Beverlee wishes she’d explored earlier in her career?

 Show notes at

www.brandwidthondemand.com

 

Feb 13, 2019

Some of radio's top performers share lessons they’ve learned along the way, that they WISH someone had told them when they were first starting out.

Hear from top stars like 

Cadillac Jack, Morning host - KICKS 101.5,Atlanta

Dede McGuire, Nationally syndicated morning host – K104/Dallas & Compass Media

Drew Lee, Morning co-host – KTLK, Twin Cities

JT the Brick – Las Vegas Sports Network & The FAN

Jay Philpott, PD – KLOVE 105, Minneapolis

Jill Strada, OM – Cox Radio/Miami

Jim O’Hara, OM and WLLR Midday Host – IHeart Radio, Quad Cities, IA

Jonathan Drake, OM and Mix 9X.X Afternoon host – Saga Communications, Champaign, ILTop

Karen Dalessandro, Afternoon host – 96.5 WKLH, Milwaukee

 Show notes at www.brandwidthondemand.com

 

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