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Brandwidth On Demand

The mediascape keeps changing. Are YOU keeping up? The "Brandwidth Era" means mastery of more valid distribution platforms for branded audio content. In each 15-minute episode the best in the business share insider tips, tools and trade craft secrets to success now and in the future. Co-hosted by Media Strategist and 2nd-generation broadcaster David Martin and recovering radio programmer, manager Kipper McGee, who also authored the book "Brandwidth: How Big Broadcasting is Missing the Mediamorphosis".
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Now displaying: July, 2020
Jul 26, 2020

When we want to find out what’s happening next in radio and the audio space, there’s a reason so many media pro’s contact BUZZ KNIGHT.  As the CEO of Buzz Knight Media, he specializes in providing strategic insight and guidance for media brands to achieve their rating and revenue goals ─ but that’s just the start!

Buzz got his start in radio & has used it as a springboard to gain proficiency in other spaces. After holding a variety of positions ranging from on-air to Brand Manager/PD, SVP of Programming and EVP Strategy and Innovations for high profile companies like Saga, CBS, Greater Media and most recently, Beasley Broadcasting,  Buzz has deep experience and a strong affinity for audience measurement including the ratings, as well as insights into mobile, social, and the connected car. He also shares insights regularly in Radio Ink, and on his own podcast, BUZZ CUTS.

And this episode, he shares them with YOU!

 

Jul 13, 2020

Darren Wilhite and Tim Wall have been doing radio together for almost 25 years. They’ve got a couple of CMA Awards and can boast having the highest-rated morning radio show in the country. They’ve met just about every music artist they play, and likely have a story to share about each encounter. Their brand of humor can be pretty twisted, yet most stories don’t include police being called.

In this episode, they share their view on the changing industry, how a network morning show fits in doing multiple formats at once, and how affiliate stations can make the most of ANY network show. They also offer tips for anyone considering starting their own show.

 

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