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Brandwidth On Demand

The mediascape keeps changing. Are YOU keeping up? The "Brandwidth Era" means mastery of more valid distribution platforms for branded audio content. In each 15-minute episode the best in the business share insider tips, tools and trade craft secrets to success now and in the future. Co-hosted by Media Strategist and 2nd-generation broadcaster David Martin and recovering radio programmer, manager Kipper McGee, who also authored the book "Brandwidth: How Big Broadcasting is Missing the Mediamorphosis".
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Now displaying: Page 1
May 26, 2018

This time, Brandwidth On Demand goes INTERNATIONAL, with European coaches Nails Mahoney & Tracey Lee.  Each have 30 years experience as Radio Presenters/Content Creators in Ireland, the UK, Malta, Canada and Asia.

Nails has hostied all day parts in major markets such as Dublin, Toronto and Vancouver.  His audio has also aired regularly on the BBC.

Tracey is an award-winning Producer and Presenter hosting top-rated National radio shows including Today FM in Ireland as well as XFM in Malta. She is a multi-award winning Producer for her work with Ireland’s South East Radio and is a regular lecturer in BCFE College in Dublin. 

Since 2007 over 2,000 broadcasters and radio professionals worldwide have used the services of On Air Coach through Live Workshops, Mentoring & Air-Checking and Radio Station engagements. Many have gone on to become award winnersmarket leaders and high earners, adding value to their career and to their Radio Stations.

Takeaways You Don’t Want to Miss:

(1:40) The differences and similarities between radio around the world and the US?

(3:19) How are stations in Europe structured and operated?

(4:55) What is the ‘secret ingredient’ missing from American radio that causes broadcast pros to STAY in other countries?

(7:45) How do stations on other continents utilize online assets?

(10:53) How do broadcasters in other countries handle the age old “sales VERSUS programming’ conundrum?

Show notes: www.brandwidthondemand.com

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