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Brandwidth On Demand

The mediascape keeps changing. Are YOU keeping up? The "Brandwidth Era" means mastery of more valid distribution platforms for branded audio content. In each 15-minute episode the best in the business share insider tips, tools and trade craft secrets to success now and in the future. Co-hosted by Media Strategist and 2nd-generation broadcaster David Martin and recovering radio programmer, manager Kipper McGee, who also authored the book "Brandwidth: How Big Broadcasting is Missing the Mediamorphosis".
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Now displaying: Category: media training
Sep 21, 2020

Robin began her radio career at KGO San Francisco working under Jack Swanson. She was then hired to program KOA Denver. Later, when former KFI needed to find their next PD, Robin was the obvious choice. Since then, she’s kept the ratings high, helped steer KFI through a couple of snags, won some awards for the ongoing commitment to public affairs, the community and education, and keeps the promise of “More stimulating talk radio.” In this episode she also shares ALL the things she listens to (besides the radio) that help keep her stations on top.

Aug 27, 2020

Steve Goldstein is recognized as a foremost audio innovator and thought leader in programming, marketing and management. His track record of success spans virtually every major radio format for some of the nation's top broadcasting companies.

Steven has created and developed numerous successful radio brands and nurtured and advanced local and national talent.  

After holding on-air positions at several local radio stations, networks including The NBC Radio Network, and ABC Radio , he was a  co-founding partner in Saga Communications, serving as Executive Vice President and Group Program Director from the company's formation in 1986 until 2015, when he founded AMPLIFI MEDIA.  

Steve now helps media brands create, develop, and monetize "original branded content” on any number of platforms…and is instrumental in creating winning recipes with audio ingredients.

https://www.amplifimedia.com/

Aug 16, 2020

For several decades, the term “Mainstream Media” has been weaponized, first by scrappy fringe voices railing against legacy networks and newspapers; and more recently by cable outlets like FOX News and MSNBC. Our guest finds this ironic since ratings qualify them as “mainstream.” And, in his view, the obsolescence of the term has never been more painfully obvious than lately, especially during the George Floyd episode.

Holland Cooke is a media consultant, working at the intersection of radio and the Internet.

His Website: https://hollandcooke.com/

His book: https://bit.ly/HollandCookeGreatestHits

 

Aug 6, 2020

You may wonder why Mix 92.9 has been the perennial ratings leader in Nashville, and how they maintain their market leadership. The reasons are not always obvious. And you heard right…it’s not even a Country station!

WJXA & WNFN OM Barbara Bridges been named one of the top 50 Programmers in the nation four times by Radio Ink magazine and has been featured in Billboard and numerous other publications for many things, including her understanding of the relationship between sales and programming. She knows how to win in revenue as well as ratings…and you’ll learn some concepts you can put in place tomorrow!

Jul 26, 2020

When we want to find out what’s happening next in radio and the audio space, there’s a reason so many media pro’s contact BUZZ KNIGHT.  As the CEO of Buzz Knight Media, he specializes in providing strategic insight and guidance for media brands to achieve their rating and revenue goals ─ but that’s just the start!

Buzz got his start in radio & has used it as a springboard to gain proficiency in other spaces. After holding a variety of positions ranging from on-air to Brand Manager/PD, SVP of Programming and EVP Strategy and Innovations for high profile companies like Saga, CBS, Greater Media and most recently, Beasley Broadcasting,  Buzz has deep experience and a strong affinity for audience measurement including the ratings, as well as insights into mobile, social, and the connected car. He also shares insights regularly in Radio Ink, and on his own podcast, BUZZ CUTS.

And this episode, he shares them with YOU!

 

Jul 13, 2020

Darren Wilhite and Tim Wall have been doing radio together for almost 25 years. They’ve got a couple of CMA Awards and can boast having the highest-rated morning radio show in the country. They’ve met just about every music artist they play, and likely have a story to share about each encounter. Their brand of humor can be pretty twisted, yet most stories don’t include police being called.

In this episode, they share their view on the changing industry, how a network morning show fits in doing multiple formats at once, and how affiliate stations can make the most of ANY network show. They also offer tips for anyone considering starting their own show.

 

Jun 23, 2020

Randi West has been entertaining radio audiences for more than 20 years. While she’s been on-air for most of her career, Randi’s also handled Music, Promotions, Marketing and more during  stops in Illinois, Ohio and North Carolina and most recently Tampa. No sooner does she accept the primo position of PD at Hubbard's WRMF, West Palm beach that the nation locks down to fight the Pandemic. Add a few Hurricanes and Randi is just now entering the building!

Hear how she managed it all -- mostly by remote control, and how lessons learned will make her team even stronger!

 

 

Jun 23, 2020

Randi West has been entertaining radio audiences for more than 20 years. While she’s been on-air for most of her career, Randi’s also handled Music, Promotions, Marketing and more during  stops in Illinois, Ohio and North Carolina and most recently Tampa. No sooner does she accept the primo position of PD at Hubbard's WRMF, West Palm beach that the nation locks down to fight the Pandemic. Add a few Hurricanes and Randi is just now entering the building!

Hear how she managed it all -- mostly by remote control, and how lessons learned will make her team even stronger!

 

 

Jun 9, 2020

John Wetherbee is familiar to audiences all over the country for years as a Radio and TV personality, radio PD and GM. He’s even in the Georgia Broadcast Hall of Fame. Now as an AMS certified meteorologist, his RADIO WEATHER SERVICE provides a one-of-a-kind, customized lifestyle weather forecasts to nearly 200 different radio stations and three networks.  In this episode, John shares how listeners are depending more on local radio for information, and how your station can make the very most of your outsourced content providers ─ and why you should!

FREE! Get John Wetherbee's Guide to Severe Weather Coverage

This episode made possible by MUSICMASTER. See how they can help your station through the current weirdness: http://www.musicmaster.com/?bwgs1

May 25, 2020

We’ve all felt the impact of the coronavirus. We’ve seen what’s it meant for our operations, promotions and revenue. Now, veteran ratings expert Charlie Sislen reveals what his firm, The Research Director, Inc is seeing in early PPM breakouts, and shares what is likely to happen next, both in metered and diary markets.

Click here for free show notes

 

May 11, 2020

It’s not every day that we get to hear from America's top-rated midday host, from America’s #1 Market. HELEN LITTLE of New York City’s 106.7 LiteFM takes us inside a workday that includes both show and life prep necessary to entertain millions of listeners while they work. She’ll also voice a show for Philly’s 106.1 The Breeze. In non-COVID times, between station events, concerts, and client events, her days can easily stretch 18-hours. She also hosts one of America’s first podcasts, The Public Library. Helen has learned a LOT along the way and shares her secrets to connecting, wherever her audience is whether on-air, online, or (quarantines permitting) on location!

Get complete show notes HERE.

Apr 27, 2020

The name Gary Berkowitz is synonymous with winning radio. On the station side, he’s been involved in every aspect of programming and managing some of America's most successful radio brands. Gary was the founding Program Director at the legendary PRO-FM, Providence. He transformed WROR, Boston from an Oldies station to one of the first AC formats in the US. Next came Detroit program News-Talk powerhouse WJR and CHR WHYT.  Then it was on to launching one of the first Hot AC's, Q95-Detroit (WKQI) which propelled his transition into consulting. Today, Gary consults many of the most successful AC radio stations in the US with a single focus: -Improving ratings for increased revenue, especially in the post-COVID era!

 

Apr 27, 2020

The name Gary Berkowitz is synonymous with winning radio. On the station side, he’s been involved in every aspect of programming and managing some of America's most successful radio brands. Gary was the founding Program Director at the legendary PRO-FM, Providence. He transformed WROR, Boston from an Oldies station to one of the first AC formats in the US. Next came Detroit program News-Talk powerhouse WJR and CHR WHYT.  Then it was on to launching one of the first Hot AC's, Q95-Detroit (WKQI) which propelled his transition into consulting. Today, Gary consults many of the most successful AC radio stations in the US with a single focus: -Improving ratings for increased revenue, especially in the post-COVID era!

 

Apr 15, 2020

Erica Farber has really climbed the ropes throughout her impressive radio career, making her one of the industry’s most respected and influential people.

Many know her as the former head of R&R but it didn’t start there! After leading an impressive array of stations, she’s held nearly every position in Radio Sales & Management including Executive Vice President/Radio Development Director at INTEREP.

Now, As President and CEO of the Radio Advertising Bureau, Erica leads Radio's advocacy efforts by helping to drive business, grow advertising revenue, and communicate Radio's digital transition. And in this episode, she shares some key insights on how radio can thrive in the post-COVID era.

www.rab.com/

 

Mar 25, 2020

Plain and simple, Ruth Presslaff, is a data geek.  She doesn't know how it happened, it just did. (Spoiler alert: it MAY have had something to do with Ellen’s brother, Vance DeGeneres!  Her online campaigns, contests and surveys have generated impressive ratings and revenue for media clients the world over.  Now Ruth leads the Enterprise Sales Team for Second Street Media as well as consulting other companies on the value, creation and use of effective digital marketing.

Ruth has been highlighted at numerous conferences around the world including the National Association of Broadcasters, Commercial Radio Australia, RAIN, WOMMA, Local Media Association and the Radio Advertising Bureau. Just last year, Ruth added Radio Ink’s Most Influential Women Legend to her list of awards and accolades.

Mar 9, 2020

Sam Alex is a radio veteran and his new network show has already been nominated for an Academy of Country Music National On-Air Personality  Award He is a special correspondent for the TV entertainment show Celebrity Page seen on Reelz Channel and over 150 TV affiliates. Sam’s interviews have been covered in numerous media like Entertainment Tonight, E! News, PEOPLE, USA Today, Forbes, ABC News, MSN, Access Hollywood, Time and Newsweek. Sam has appeared as himself in ABC-TV’s Nashville. He is an ambassador for Get Caught Reading, a nationwide campaign to remind people how much fun it is to read.

Find him everywhere on Social @SamAlexRadio

For his complete bio, video's and more, click over to  samalexshow.com

 

Mar 9, 2020

Sam Alex is a radio veteran and his new network show has already been nominated for an Academy of Country Music National On-Air Personality  Award He is a special correspondent for the TV entertainment show Celebrity Page seen on Reelz Channel and over 150 TV affiliates. Sam’s interviews have been covered in numerous media like Entertainment Tonight, E! News, PEOPLE, USA Today, Forbes, ABC News, MSN, Access Hollywood, Time and Newsweek. Sam has appeared as himself in ABC-TV’s Nashville. He is an ambassador for Get Caught Reading, a nationwide campaign to remind people how much fun it is to read.

Find him everywhere on Social @SamAlexRadio

For his complete bio, video's and more, click over to  samalexshow.com

 

Feb 24, 2020

Steve Goldstein is recognized as a smart industry thought leader in audio programming, marketing and management. 

He's created and developed numerous successful radio brands in virtually every format and found and grown local and national talent for both radio stations and networks. He served as Executive Vice President, Co-Founder and Group Program Director for Saga Communications, and since 2015 he’s been focused on ALL audio platforms with the foundation of AMPLIFI MEDIA.  

Steve started in radio…and now helps media brands to create, develop and monetize "original branded content…like, oh, YOUR next podcast ─ and has some exceptionally SMART tips for people who want to win today AND tomorrow!

 

Feb 3, 2020

If you live in north-central Ohio…or follow the trades, you likely noticed the campaign asking “Who is JenY”?  This time we find out. This millennial targeted station is to the mastermind of this rare multi-media radio launch, JEFF LYNN. His background with companies like Townsquare, NRG Media and IHeartRadio, made Jeff uniquely suited to coordinate all aspects of this outdoor, video, audio and social media campaign.  Now Cleveland has met JenY…and so can YOU!

Listen Live to JENY 107.3 http://player.listenlive.co/33411

Radio Insight announcement: https://bit.ly/2RTAoXY

Ross on Radio First Listen: https://bit.ly/2OkN6g8

 

Jan 20, 2020

Andy Riggs has worked in the radio industry for over 20 years, starting markets like Lafayette, Chatanooga, Gainesville and Indianapolis. Riggs then landed in Milwaukee, where he the distinction of hosting mornings at IHeart’s WRNW, and since 2013 at Entercom’s KISS-FM. There he cohosts the RIGGS & ALLEY morning show. He shares what makes a winning radio partnership and reflects on the biggest misconceptions of those who THINK they’d like to be in a bigger market but maybe aren’t ‘there’ yet. 

Since there's only so much you can discuss on the radio, on his podcast - Riggs OFF the Radio features a man and his microphone traveling to find the answers to life's wonders and random knowledge. During #MENtal Health Monday episodes, Riggs continues his efforts to break the stigma around mental health and suicide.

Jan 20, 2020

Andy Riggs has worked in the radio industry for over 20 years, starting markets like Lafayette, Chatanooga, Gainesville and Indianapolis. Riggs then landed in Milwaukee, where he the distinction of hosting mornings at IHeart’s WRNW, and since 2013 at Entercom’s KISS-FM. There he cohosts the RIGGS & ALLEY morning show. He shares what makes a winning radio partnership and reflects on the biggest misconceptions of those who THINK they’d like to be in a bigger market but maybe aren’t ‘there’ yet. 

Since there's only so much you can discuss on the radio, on his podcast - Riggs OFF the Radio features a man and his microphone traveling to find the answers to life's wonders and random knowledge. During #MENtal Health Monday episodes, Riggs continues his efforts to break the stigma around mental health and suicide.

Jan 13, 2020

DANA CORTEZ was born in West Texas and raised by her Nana, in the Dallas Ft. Worth area.

Dana never thought of a career in radio, but her Nana advised her to either be a lawyer or radio host because of her ability to argue anything. Nana was right!

Now Dana is blazing a path for female hosts on radio.  As the lead of a male-dominant cast, including Executive Producer and Husband DJ Automatic… and their best friend, Comedian Anthony A…Dana has indeed become the voice of her listeners.

After a successful track record in both large and small markets, she is now one of radio’s quickest rising stars and one of the first Latinas to host a nationally syndicated show!

Dec 16, 2019

Tracy Johnson has a long and decorated career as a top broadcast exec, specializing in programming, content, and talent coaching. He’s helped 700 brands increase their influence through engaging audiences and building direct, one-to-one relationships. 

Now Tracy takes you INSIDE his latest creation, the Personality Magnet, which can help ANY host or PD in ANY size market create better-branded content ─ on-air, online and on location

Text PERSONALITYMAGNET to 44222 by 12/31/19 for a special YEAR-END  opportunity just for Brandwidth Listeners!

Dec 16, 2019

Tracy Johnson has a long and decorated career as a top broadcast exec, specializing in programming, content, and talent coaching. He’s helped 700 brands increase their influence through engaging audiences and building direct, one-to-one relationships. 

Now Tracy takes you INSIDE his latest creation, the Personality Magnet, which can help ANY host or PD in ANY size market create better-branded content ─ on-air, online and on location

Text PERSONALITYMAGNET to 44222 by 12/31/19 for a special YEAR-END  opportunity just for Brandwidth Listeners!

Nov 25, 2019

To experience the future of audio information, look no further than Erica Mandy. She left a broadcast journalism career in LA to launch “The Newsworthy”, a daily roundup of politics, tech, business and entertainment that makes it faster, easier and way more fun to get all the news you need to know…in less than 10 minutes every day!

Erica shares where she feels broadcast news is missing the mark, especially for younger consumers, and offers some thoughts on why her daily podcast has quickly risen to the top, both in listenership and ad dollars!

Her energetic, personable style and objective coverage of each day’s happenings create a great model for how broadcast news CAN be delivered ─ or face obsolescence.

More info: https://www.thenewsworthy.com/

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