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Brandwidth On Demand

The mediascape keeps changing. Are YOU keeping up? The "Brandwidth Era" means mastery of more valid distribution platforms for branded audio content. In each 15-minute episode the best in the business share insider tips, tools and trade craft secrets to success now and in the future. Co-hosted by Media Strategist and 2nd-generation broadcaster David Martin and recovering radio programmer, manager Kipper McGee, who also authored the book "Brandwidth: How Big Broadcasting is Missing the Mediamorphosis".
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Now displaying: Page 1
Nov 27, 2017

For many who work in rock radio, Cleveland is like Mecca!

It's home to the Rock & Roll Hall of Fame, and legendary rock radio stations, like WMMS where Slats worked earlier in his career. 
 
After serving at a number of great places like Nashville, Florida and other warmer climates, it was not the weather, but his love of Classic Rock and knowledge of the market that made him a natural choice for a return to Cleveland and WNCX
 
Slats discusses how the job of morning radio host is changing and shares solid tips for handling that evolution.
 
He also offers some candid insights on what traits help him determine a good program director or manager.
 
Slats has been nominated for any number of industry awards and was named Billboard Magazine rock personality of the year and both rock personality of the year And air personality & music director of the year by FMQB
 
Now his business card says “Just the Morning Guy” for 98.5 WNCX – Cleveland’s Classic Rock. and we're proud to welcome him to the podcast!
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